“Trust is the first important SEO ranking factor. Earn trust from your visitors (through providing good content) and search engines will follow suit. Establish yourself as an expert; create excellent content that people will want to link and share. Keep a long term focus. Tricks and shortcuts are not the way to earn trust”. – Matt McGee

The age of SEO being simple is over. A new year means another chance to improve your rankings. So try out new marketing strategies and take advantage of the areas where the search engines are looking to expand and place new importance.

Here are some latest SEO trends that will change the way of users’ search.

Social media plays an important role in your website’s ranking. Google has defined several algorithms to rank a website and it takes your social media presence and links into consideration while assigns rankings to your site. No doubt social media is the best technique to check the popularity of your website. In 2012 SEO must focus on the inclusion of interaction with the most popular social media websites to improve their digital presence and popularity.

Search results will continue to display more paid results

Search engines generate revenue from paid searches, ads and promotions. Search engines will prefer to add more paid searches in the search engine results. They are going to add more paid sections like ads, shopping, product reviews, registration forms, coupons or anything to generate revenue from there.

Search engines will deliver more quality and relevant results

Search algorithm has provided Google Panda Updates which act as an anti-spam, promises in a hope that it would improve the search engine listings, filtering out low quality websites and allow genuine, organic searches. In 2012 Google will become more powerful with its advanced features to prevent spamming.

SEO is enlarging their competitive skills

In 2012 competition would become tougher for SEO. As so many companies come online which result into increasing the SEO marketing. Smart SEO’s are able to measure their efforts effectively. And on other hand weak SEO’s will not be able to give satisfying results.

Keep an eye on your SEO strategies, how it is working and what you should need to add in it for its improvement. In the above trends you will find out how these new trends can help in making your SEO strategy stronger.  Also help   to improve your rankings.

Social media is a buzzword these days. Everyone is spending a considerable amount of money in SMM (Social Media Marketing to the lesser known) as a part of their Internet Marketing budget.

Social media marketing has become a very popular strategy to hold the customers who have visited your business website. Through social media sites, you can continue to communicate with your customers who have left your website without making any acquisition. Your business website can encourage communication between the customers and your products by giving links to your social media sites on your website.

The main aim of social media marketing is to drive visitors to your website and to take them from conversation to conversion. There are many tools of social media which helps in marketing of your products.  Here are three basic tips that you can keep in mind while making your website social media friendly.

1. Check different publishing tools like Hootsuite and many others before using them as a publishing tool for your website. When you share your website through these tools, some of the website content seems off the page. So before choosing any publishing tool, try them and see how your website is looking while shared on social media sites.

1. Do not forget to label the “share” and “follow” button clearly. It is very important to have both the buttons in your website. Make sure you keep them clear at a visible place. You can put “share” buttons below your copy. You can put “follow” buttons in a fixed place throughout your website. You can label “follow us,” “like us,” and “friend” buttons.

1. Do not use icons that take your visitors off the page. This way you may not only lose your visitors but also distract them by opening pages. There are many icons available that you can use for following and sharing your content/website. These icons open in a new screen and disappear and your visitors will not leave your website.

Some websites make it difficult to share their content and information. It is relatively simple to make some changes to your company’s website by keeping above points in mind. These points will be helpful in making your website social media friendly. You can attract many customers and encourage them to follow you on different social media profiles.