Keywords are the backbone of SEO. These words play a vital role in making your search more effective. Customers search for products and services on Google, Bing, Yahoo, etc. This helps to drive traffic to your site from search engine results. Effective keywords help to locate target market.

Keyword research:
Keyword Research is important for any kind of Internet marketing campaign. To run a successful marketing campaign, one has to rely on tools and processes. These latest tools and techniques are being created every day. This leads to more profit with minimum risk factor.

Keyword research is the act of collecting key terms from a website. This method is used by internet marketers to ensure that a site reaches the target audience. People may use different keywords to search for the same product or product category. Intention and vocabulary of the customer changes regionally, by age, or social class, group, etc. the main goal is to find how people search the product.

Keyword research is important in any kind of an Internet marketing campaign. Many marketers use multiple keywords at the same time. It involves more understanding at the time of research. The keyword research process involves five main questions – who, what, where, when and how.

While building a better website for visitors, 4 things that helps to know the keyword research are

1. Customer terminology
2. Customer desire
3. competitive keywords
4. User questions

How to create a keyword strategy?
Comprehensive keyword research helps a business grow its traffic. It gives an idea about the market trends  and product demand.

1. Create a list of keywords :
A list of keywords relevant to your business helps a lot in searching your product or services. You can think of words and short phrases that would be relevant to your business.

2. Choose keywords based on difficulty & relevance:
Today, Marketing is competitive as its hard to rank higher in search engine results. SEO reporting tools can be used to know the competitiveness of a specific keyword.

3. Optimize your site around keywords:
You should incorporate the chosen keywords in your web design. These can be used in promoting the message, title tags, paragraph headings and the body of the text.

Keyword research is the best way to predict the profitability of marketing campaign.

Speed is an important factor in our day to day life. When it comes to Google, it plays a vital role. Google delivers accurate, relevant search results to the users. Googles goal is to provide users relevant results and enhance user experience. Many sites concentrate on improving web quality and increase user satisfaction. Let’s look for the tools and factors that can be used to monitor, identify site speed issues, etc.

Factors that speed up a website:

1.One can set Google webmaster tools for the site. Google webmaster tools is a free web service by Google for webmasters. This helps to check indexing status and optimize visibility of the websites. The updated features help to build a strong relationship between you and search engines.

2.Firefox and Firebug plug helps to evaluate ‘page speed’ of your site. There are many tools to track and analyze your site’s current speed. There is also a plugin from Yahoo that analyzes the page and recommends ways to speed up the site.

3.One should focus on ‘HTML’ requests by picking out the problem with the complete report. The problem taking time to download is visualized. GTmetrix helps to look the grade performance at a glance of your site. The grades are provided individually against optimization recommendations.

4.One should keep tabs on site’s load time. One can also implement image optimization, HTTP request, server compression GZip, to speed up the site.

·In image optimization, images must not be larger than 100kb.

·If a browser requests more to the server, then more load is put to perform. The remedy is to reduce the number of HTTP requests made by combining files. This is done as JavaScript and CSS are time consuming.

·The server compression GZip is a method of making resources on your site into smaller files.

One can assess the difference in site performance after applying the rules mentioned above. Google labs give insight on your site’s speed. There is also a later version that helps to optimize site speed for mobile devices.