Search Engine Optimization (SEO) – Then & Now

Posted on August 3, 2009, 2:20 pm, by Varun Bihani, under Trends & Analysis.
Google ranks fifth for the keyword "Search Engine"

Google ranks fifth for the keyword "Search Engine"

Search Engine Optimization has come a long way in the last decade. And not just in terms of the techniques that people use, but also in terms of how they think of and about it. Previously, the notion of bringing a good rank quickly on the search engines was to somehow cheat them and then feel good about it. But now things have changed and cheaters don’t usually find a reason to be happy for long enough (and are quickly blocked/banned if they try to act smarter with the indomitable search engines). Heck, they’ve made their algorithms so complicated that even google can’t find itself in the top 3 for “seach engine”!

SEO in the earlier days
In earlier days people tried all means like keyword stuffing, doorway pages, hidden text, link farms etc, which are usually categorized as SEO’s Black Hat techniques. These techniques were widely popular among various internet marketing firms who used to implement them in order to push the site’s ranking on top of search engines. Now, search engine crawlers have not just become smarter, they’ve come a long way to become more intelligent that one can imagine. They are able to detect and block such websites which are being optimized using black hat techniques. You have to be very careful in choosing the right SEO company for your website for this particular reason.

Black Hat SEO is unpopular & heavily looked down upon by SE

Black Hat SEO is unpopular & heavily looked down upon by SE. Image by elliance.com

SEO in the present
It goes without saying that the time has changed. Now it is all about the content. Algorithms are used to rank the websites on search engines have changed dramatically. The smarter SEO firms have come to know the importance of natural content for the websites’ positions. So, instead of writing for the search engines, they are now writing for the real user which is what search engines like Google and Bing want. “Content is the king” has become the latest proverb in our English dictionaries.

In the coming days, we will talk in depth about the techniques are being employed by various internet marketing and SEO companies to optimize their site’s rankings on search engines. Stay tuned to our blog and don’t forget to check your own website’s ranks before you leave ;)

Ciao!

Share this article with friends
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
  • email
  • Twitter
Tags: , ,
Comment (RSS)  |  Trackback

7 Comments

  1. Dirk says:
    August 5, 2009 at 4:38 am

    Your post Search Engine Optimization (SEO) – Then & Now | KPMRS Blog was very interesting when I found it over google on Tuesday by my search for search engine optimization service. I have your blog now in my bookmarks and I visit your blog again, soon. Take care.

  2. Multimedia Development Software says:
    August 6, 2009 at 3:19 pm

    Yes. SEO experts now know the value of the natural and genuine process of SEO. This is the unique and static process So, go uniquely for it. Never use black hat SEO. This will be better for your site for genuine and long term traffic.

  3. johnny says:
    August 7, 2009 at 4:03 pm

    Hello. Thank you for this great info! Keep up the good job!

  4. Bang Del says:
    August 14, 2009 at 7:03 am

    I always interest in SEO, but I don’t know how they (google and other search engine) work for it. But, I always use the right way in seo. Any body, please help my blog please to get a good rank on google. Well, thanks for the article ^_^

  5. SEOKudos says:
    September 9, 2009 at 3:35 am

    Search Engine Optimization (SEO) – Then & Now…

    Kudos for a great SEO article – Trackback from SEOKudos…

  6. SEO-Ed says:
    September 23, 2009 at 6:23 pm

    Very Insighful. Nice article Cheers bruv. :)

  7. Izdelava Spletnih Strani says:
    October 9, 2009 at 2:07 pm

    Nice article. We’ll see what the SEO future will bring us :)

Leave a Reply

«
»