Bing to pay news sites to get their content removed from Google!
The fierce battle between
Microsoft’s Bing &
Google is getting fiercer. Ever since the launch of Bing in June 2009, Microsoft has been trying to capture the online search engine market share. Though Bing has come out as the fastest growing search engine in recent months, it still falls way behind Google. From online advertisements to cash back rewards campaigns, Microsoft has spent millions already to attract online surfers to use Bing. But now they have come up with a new strategy to garner more search volume.
As published in Financial Times on November 22, 2009, Microsoft is in talks with various news publishing companies like News Corp who owns The Wall Street Journal (in US), The Times (in UK), Daily Telegraph (in Australia) etc to have them de-index or remove their content from Google. In return, these media companies will get paid!
If that happens, we all would be really interested to see how will Google react. Will they pay more than what Microsoft offered? And if they do, we will see a new money making opportunity for the media companies to pull back their sinking ship. If search engines starts fighting for the exclusive rights of the content, we will be in a new era of web search.
Microsoft is in talks with News Corp to De-index its pages from Google
I can’t just imagine a scenario where the roles will be reversed. Google, Bing ,Yahoo and Ask are competing not only for internet surfers but they start bidding for crawl-able content on the web. Obviously, news websites & bloggers are the clear winners here. Not only are they getting paid from their advertisers, they will see a new stream of revenue flowing in from this. And I am sure this stream will get them much more than what they get paid now. I can’t stop myself from thinking of a day when every single internet user is becoming a journalist, capturing the latest news & writing a unique content to post on his personal blog and wait to be contacted from the search engines to buy his content.
We may even hit the era where more players join the search engine war. Every warrior shows the unique content. So if I want to read health news, I will go to, say, healthyengine.com (a fictitious search engine which publishes exclusive news about health industry) instead of Google because Google does not have the rights to publish those news!
These were just some random thoughts that were raised in my mind when I read the news. I would love to hear more thoughts from you guys when you read this article.
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Bing to pay news sites to get their content removed from Google!…
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This is like arbitrage. Thick money from thin air. However it will create the first wave in clearing the internet of junk that is ridiculously prevalent.
On the other hand a pro-anti endorsement culture would previal whereby the right to free availability of content (much like free speech) would be curbed.
I guess only time would tell. Readiness for the next bubble-burst of say 2014-15? Who knows!
Good fodder for speculation. And for docile nerds to gauge ‘your (following) bigger or mine?’
Cheers!
Content is always the king,,,,the more the fresh n relevant one,,the better are the search results,
May be a win for _some_ bloggers and news writers, but overall seems like this kind of thing would spell disaster for end users. Why would I want to go to healthyengine.com when everything else I search for is already on google.com??? I don’t want a million different search engines to find everything I’m looking for. The compelling feature of Google and other search engines like Bing and Yahoo should be ease of use and a centralized place to go to find anything else I might be looking for. Not bing for fox news, google for cnn, yahoo for whatever else.
If this kind of behavior keeps up, search engines in general will become far less useful for finding information.
How about instead of Microsoft spending millions to make their search results appear (artificially) better than Google’s, they spend that same money to create better search algorithms? That’s real competition, and would ultimately be much more beneficial to consumers (the important people, remember??).
This is insane. Microsoft is amazing at finding new reasons for people to hate and boycott them.
I don’t see how this can last. Companies have websites so people will visit them…why would they want to accept a payoff to not receive visitors? You know eventually the money will stop flowing from Microsoft and then those companies that signed on to them will have lost a large number of visits. Then they will be back at square one trying to get people to know about and visit their websites. They would be crazy to sign up for such a thing.
Amen, Gregg!
Nice article.
Microsoft: almost as bad as the entertainment companies…
With the current economic conditions this could be an interesting upcoming year in the search engine marketplace. We all know that Microsoft is a very aggressive corporation in the software market, but can they really overtake the giant behemoth know as Google?
In my opinion I don’t think they can overtake Google overall but they may be able to dictate the way Google does business going forward.
I agree with Gregg that consumers want one centralized location for their content and information and not many different smaller spin off sites. In a reality it may just give Google the opportunity to push harder to create the ultimate experience for search engine users and increase their market share even more.
2010 will definitely be an interesting year in the search engine and internet marketing arena for sure.
Do a competition in a fair way it always be good . but like this way i think it is absolutely Bad.
If they some a enormous money than they spend to make better algorithm for search engine
Microsoft “plans” are shameful… what else one could expect from them? The internet is great because of the freedom of choice. What Microsoft is trying to do is what it has done to OS and software… monopolize. Google is the top one because it works well and does not restrict choice, what Microsoft is trying to do is probably going to backfire and end up in court. I cerntainly hope it does!
It looks so bad That Microsoft is trying out this Cheap tricks to Defeat Google.
But, I bet that Google will remain as the Kind forever!
google will remains the top..!!
and soon capture the computer os market also..by chrome os..!!