How to deal with duplicate content on your website for better search engine rankings

Simply posting an article on your web page will not help it come up in the search engine result pages, especially if it’s a duplicate content. Search engines usually don’t approve content which appears on several web pages and locations. Such duplicate web content is also one possible reason why various web pages are not usually indexed by the search engines on the web. There are a few possible reasons as to why the search engines don’t quite fascinate duplicate content displayed in several web pages. Well, below are a few situations where the search engines easily identify duplicate content posted on the web.

  • In the ecommerce websites for product descriptions
    Any newly launched product has several distributors on the web. As a result, these websites offer the same text about the products and their features which thus makes them duplicate content on the web.
  • Alternate print pages
    Several websites on the web offer a specific printing format with the same content on them. If the owner of the website doesn’t make use of the robots.txt disallow command, then the search engines don’t index these web pages.
  • Canonical issues
    Search engines usually index the URLs as compared to the webpages and so, there are chances that they index the same website displayed in different forms. The content of the same website is hence showed as a copy of itself and hence the search engines don’t index these webpages.

Apart from these three reasons, there are several other situations such as session IDs for search engines, syndicated RSS feeds, etc. where in the search engines identifies duplicate content. We will post more details about those in near future. Keep following the KPMRS blog for these tips!

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One Comment

  1. SEOKudos says:

    How to deal with duplicate content on your website for better search engine rankings…

    Kudos for a great SEO article – Trackback from SEOKudos…

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