In our previous blog post, we mentioned a few basic tips for ranking your reference content on the best search engines. These tips comprised of keyword density, title, headline, meta descriptions, URL, body tag and image alt tag. Well, continuing further with these tips, here is the remaining list that you can closely consider for boosting your reference content ranking.

• Reference Content quality: Once you have managed with previous aspects, you should then focus on the readability of your reference content. People surf the web for all types of information and hence you should ensure that your content is readable not just for the professionals but also for a normal or an average user.

Apart from just readability, make sure that your reference content speaks about the topic and doesn’t drift away from it. Good, complete, informative and simple content directly indicates more number of readers and hence traffic to your website. This will also increase the time on site that users spend on your website along with the browsing rate for your website.

The reference content should be connecting, simple and also informative. In simple words, the perspective of the content is also essential for creating the perfect content for the readers. Being an online entrepreneur, I will not just be writing reference content for the search engine perspective, but also for the readers and their information. Well, this might sound a bit simple to you at the time, but when it comes to nailing them, the entire process seems a lot more difficult.

• Content architecture: Once the content is designed perfectly, the next thing that you should consider is the internal linking and architecture of the content. Start from the homepage and then continue with the internal linking architecture of the entire website. This will help you achieve hundreds of unique links per page in the very first level, while in the second level you can link the categories with the sub-categories. With this, you can earn as many as millions of pages in just two levels from a single page. This is simply perfect from the perspective of the search engines and also the users.

Adding a sitemap to your website is also a great way to organize your webpage. Well, if you don’t quite prefer a sitemap, an HTML sitemap will also work perfectly for your website. Moreover, you can also use the categories and the subcategories ideally for better results. The relevance of these pages will further strengthen the chance of linking your categories and draw external links from other well ranked websites. This will greatly help your pages and reference content rank better.

You can take the examples of some of the most ideal websites such as Wikipedia, About.com, etc. that have cross-referenced their content into greater levels. The content cross-linking is a great way to attract a visitor to the other interesting pages of the website. They will click more on the links which will provide you with better browsing rate, higher pages per session and hence, better SERP.

• Earning External Links: Attracting external links to the reference content is the most difficult task for an SEO manager. However, there are companies that have benefited greatly from their reference content by adding features like multimedia content, videos, and visual explanations. People love pages with multimedia and follow them regularly. Hence, what you can do as well is add images to your reference content along with several videos that interest your visitors to a great extent.

• Research Content: Facts and figures are also one major aspect of the reference content that visitors greatly prefer. Hence, you can add research content in the form of charts and graphical interpretations for your data into your reference content. Moreover, if you have created the visual charts for your reference content, there are chances that other entrepreneurs using your charts in their web pages, in presentations, blog posts, etc. will refer back to your website for more information and data. This will help your reference content earn more external links from other online ventures.

• Content licensing and translation: And finally, the last factor that you should take care is the licensing of your reference content. Make sure that you license your reference content and avoid people from copying it without giving back a link to your content. Every single link to your content will only indicate that the content in your site is original. This will give your reference content a higher online boost with a better web recognition.

Translation of your reference content is also a good option as more people across the several countries are now interested in getting your content. Moreover, with the increasing popularity of the SEO business, translating your reference content into the various languages will only provide you better back links to your original reference content.

Well, now that you have the key points for boosting the rank of your reference content on the SERPs, make sure that you follow them closely for the optimum results.