This New Year has brought in a lot of news for all hard-working SEO managers. Some offering details about the new linking strategies, while others offering tips for a better stratagem. However, in this article, we will focus more on certain newly explored SEO strategies that will help you boost your search marketing tactics better.

The points discussed below are all up-coming strategies which will soon become an essential part of all search marketing campaigns. So, keep reading below to know about these newly explored SEO tactics for a successful 2011.

• HTML5 and its features: A Must Follow tactic, HTML5 is comparatively the way better than HTML4 and the style sheets. It takes you a step further and allows you a range of other features which are not available in HTML4, CSS, flash, tables, etc. The newly launched language is fast changing the way websites are designed, crawled by the spiders and finally used by the consumers for their requirements.

Learning the language and applying it in your website will help you boost your site’s ranking, increase its indexation rate and much more. The new HTML5 has an enhanced page segmentation which is usually considered carefully by major search engines when crawling through the website. Moreover, the language also introduces new tags such as, <article> tag, <section> tag, <header>tag, etc. all of which have an effect on the SEO of your website.

• Improvised testing system: Testing is a crucial element for any successful website. Nearly every online marketer wishes to test their strategies on their websites for learning its best effects. However, they end up experimenting just one strategy due to the time limitations.

Performing A/B testing for you’re your landing page based strategies, try tips like hiring an intern, using Google Website Optimizer, apply services of Ion Interactive, etc. These ideas will surely help you test and rectify your landing pages for its optimum results.

• Microformats: With Google focusing more on the local search marketing, microformatting your website data has become an extremely essential requirement, especially if you wish to bring your site on the top of the local search pages. According to the new format followed by Google, the local results are mixed with the regular search results, thus providing a natural look to the listing. However, for all local businesses who wish to appear on the top of the result pages, coding their websites with the microformatted data will help them update their business details better on the result pages. Similarly, for all websites that offer reviews about the local businesses, certain microformats about these reviews will help the owners gain more local traffic to their businesses.
• Guest Posting: Another new tactic, Guest Posting allows all its users to easily link back to their favorite websites but also provides due attention to the other websites. This linking system is the main key to this newly explored tactic. When you link your sites to other websites, they link back to you, thus helping your sites attract more visitors on the web. Apart from this linking strategy, Guest Posting also allows you to display your knowledge on your favorite topics and hence diverting huge number of links to your website while also giving your career a successful lift.
• Conversion Rate Optimization: Conversion rate of your business is the main reason why all online marketers are trying their hands on new strategies. Conversion rate optimization is any idea that helps you boost your business conversion. Everything from your PPC landing pages, the simple unused Thank You pages to the other services and offer pages, they all help you boost your ROI. However, the main aim of CRO is to closely analyze all the marketing strategies of your business website. Learning about the conversions and the success of the strategies help further in planning your next strategies and the amount of finances you should invest on them. However, all your CRO based decisions should be backed by valid and updated data of your website’s statistics.

So, as you start planning the strategies for your websites, make sure you try implementing these newly explored ideas for a higher ROI.