We all aim for the top, be it Google search page results or business website online. It is right to practice perfection, but as far as SEO is concerned, you cannot bet on the Search Engine Optimization process and rank results. Everyone has different experiences and ideas about the way optimization affects the website SERPs.

Facts about SEO those are surprising:

1. Time taking The overnight growing rankings are not true for SEO strategies. Even if you invest great deal of finances, the process will take time. Slow and steady wins the race, so wait for your chance patiently. Continuing the optimization work will benefit you in the long run.
2. Trickery is not effectiveYou may think of innovative ideas to bring your online asset to the top of the result pages, but beware. This may even lead to a penalized website. Black hat SEO techniques create rankings that may be attractive at one moment, but they have their own cons.
3. It is visibleYou may not get direct signs to find out if your plans of optimization are working or not. There are certainly small hints to see the rank improvements on a gradual level. There is no secret to search engine marketing process. Evident changes in ranking will be suggestive of positive approaches to optimization.
4. Link purchase is awfulSearch engines have shown their dislikes for link purchase every now and then. Many website owners consider the link purchase is a course of regular optimization technique. It may be unavoidable at times, but considering your options is the best way out. Avoid text brokers for link building or purchase.
5. Google doesn’t have partnersThere are many claimants to partnership with Google. These are mere tricks to lure you into using their services. Be careful about such offers and company, as Google doesn’t have direct contacts with anyone.
6. PPC and ranking are unrelatedOrganic SERPs and PPC advertising are not related. Are you are investing in PPC assuming it will lead to improved page rankings, stop. When you are unable to promote your business the regular way, you can certainly use the pros of PPC with help of Google Adwords.
7. Millions of links are requiredIt is untrue. You need good links that are naturally created to direct the crawlers towards your website. You will enjoy the fruits of your hard work while optimizing your website with healthy links in time.
8. Page rank is all that mattersThis is incorrect fact. Web page rankings do not imply that your website is flourishing or unsuccessful. It only directs that you have large number in your toolbar for a certain page. It is not indicative of anything to everyone.
9. SEO is ongoingSEO is never a done deal. You have to strive for the high rankings with every small step to maintain the level. Marketing in the real world is very similar to optimization of trade online. There are many beliefs about the Search Engine Optimization and easy ways to reach the top. Research and knowledge about the way internet campaigning works is mandatory for all individuals working in e-commerce.
10. Too much info from Google analyticsDoes it really matter to others how many people click on your site? Search engines do not bother about it. This information is only to improve the search tool. Do not fret about it as an attempt to spy on your website. Just do what you are required to provide – optimize.
11. Your keywords position in top is not foreverYou should not quit SEO services once the ranking top the charts. Keyword based SERPs are temporary. Every day there are updates and with competition your ranking is bound to vary. In SEO the rule ‘for once and for all’, is not applicable.
12. PR and ranking are not relatedYou need not worry about PR and your optimized page rankings.  Low PR does not reflect on the SERPs of your website. You should have quality backlinks and focus on optimization and even more optimization.

Search engines are after all manmade and the complete process is controlled by humans. Nothing lasts forever in the internet world. Keep yourself well informed about the changes occurring and continue to strive for the best. Results will show as hard work always pays, in form of clicks, sales and finances.

Find out how things work in the optimized way. Use SEO to get your online properties affluent with traffic and ROI.