Digital Asset Optimization is the forthcoming SEO (Search Engine Optimization).

DAO takes Search Engine Optimization to the next level, where keyword search results includes images, videos, podcasts, message boards, animation, maps and other non-textual files. Marketers who use videos, audios and other media elements in their sites can gain better visibility by obtaining DAO.

Digital Asset Optimization is a blend of SEO and SMO

DAO is the expansion of Search Engine Optimization that focuses on new media types and social media releases. DAO looks for media types and optimizes each media type separately.

Recently a Forrester Research study found that:

-Less than 20 percent of marketers insert keywords into file names of their videos on their sites.

-Even fewer marketers write keyword-rich captions or create online video libraries.

Now search engine results patterns have changed. If you scroll down in search engine results you will find videos from YouTube and other video sources. Search results also display images related to your
keywords. Therefore it is essential to apply keywords in videos, images and other media files.

Identify searcher’s objective with keyword research

you can determine your searcher’s objective with keyword research tools like www.kpmrs.com. For example, if a searcher enters keywords ‘mobile phones’ it indicates that they are planning to buy a mobile phone. Same as, if they enters keywords like “Samsung Galaxy S II” explains they are about to make their acquisition. You will find out that these keywords appear in videos, images, conversations, tweets and other social media monitoring tools.

Categorize media types for keywords search

Do a research on what media files search engines display if you enter a keyword. Search engine results suggest a combination of media file formats. You can acquire the one which has appeared frequently in the results.

If you do a search on “Samsung Galaxy S II” it will display thousands of results appearing in Google search results including videos, images, news and offers. You can apply this with any keyword search
and will get results suggesting different media types for that keyword. You will find out that videos and images can be utilized to improve your DAO.

Plot keywords in digital asset

find out what kind of keywords people are using in your keyword research tool. Then you can plot those keywords in your digital assets. You can start with a keyword and then break it down into sub-points. For example initially you used a simple keyword “Samsung Galaxy S II,” later you use long tail keywords like ‘Hands-on Samsung Galaxy S II.’ This will take your visitors to the video of ‘Hands-on Samsung Galaxy S II.’

Use media files to explain or define your keywords. Use videos to enhance visibility of your site. Post them on YouTube or other video sites. You’ll be noticed through social media channels as well as your
own site.

Name your media files with keywords and labels

Files names and keywords are essential part of Digital Asset Optimization. Use keywords for naming images. Add a small description of videos in your video files. For instance, instead of naming your
image file as ‘342.jpg’ use ‘Samsung galaxy.jpg’. Images will appear in the search engine results pages and improve your presence on the web.

Digital Asset Optimization can boost your existence on the web. Just as SEO does it with keyword search, your DAO will do it with videos, audios, podcasts and other media formats. Your presence on the search
engine result pages will help you promote your business. You can gain traffic, page rank, multimedia indexing and have more target audience towards your site.