“Trust is the first important SEO ranking factor. Earn trust from your visitors (through providing good content) and search engines will follow suit. Establish yourself as an expert; create excellent content that people will want to link and share. Keep a long term focus. Tricks and shortcuts are not the way to earn trust”. – Matt McGee

The age of SEO being simple is over. A new year means another chance to improve your rankings. So try out new marketing strategies and take advantage of the areas where the search engines are looking to expand and place new importance.

Here are some latest SEO trends that will change the way of users’ search.

Social media plays an important role in your website’s ranking. Google has defined several algorithms to rank a website and it takes your social media presence and links into consideration while assigns rankings to your site. No doubt social media is the best technique to check the popularity of your website. In 2012 SEO must focus on the inclusion of interaction with the most popular social media websites to improve their digital presence and popularity.

Search results will continue to display more paid results

Search engines generate revenue from paid searches, ads and promotions. Search engines will prefer to add more paid searches in the search engine results. They are going to add more paid sections like ads, shopping, product reviews, registration forms, coupons or anything to generate revenue from there.

Search engines will deliver more quality and relevant results

Search algorithm has provided Google Panda Updates which act as an anti-spam, promises in a hope that it would improve the search engine listings, filtering out low quality websites and allow genuine, organic searches. In 2012 Google will become more powerful with its advanced features to prevent spamming.

SEO is enlarging their competitive skills

In 2012 competition would become tougher for SEO. As so many companies come online which result into increasing the SEO marketing. Smart SEO’s are able to measure their efforts effectively. And on other hand weak SEO’s will not be able to give satisfying results.

Keep an eye on your SEO strategies, how it is working and what you should need to add in it for its improvement. In the above trends you will find out how these new trends can help in making your SEO strategy stronger.  Also help   to improve your rankings.