Archive for April 2012

Checklists for a Successful Content Marketing

Marketers use content marketing as a mean of achieving a variety of business goals. This includes lead generation, direct sales, introducing specific brand and improving customer retention. Content marketing creates, optimizes and distributes different types of content to engage customers. For a successful content marketing you need to focus on the content part, not so […]

Protect Your Website From Over Optimization Penalty

Google has recently announced latest changes in its algorithm,”Over optimization penalty”.The aim of this algorithm is to penalize the over optimized sites such as keyword stuffing and link schemes. It has affected quite a few sites that are gaming search engine in order to achieve high rankings. Thus it becomes important to make some changes […]