Facts about SEO those are surprising:

1. Time taking The overnight growing rankings are not true for SEO strategies. Even if you invest great deal of finances, the process will take time. Slow and steady wins the race, so wait for your chance patiently. Continuing the optimization work will benefit you in the long run.
2. Trickery is not effectiveYou may think of innovative ideas to bring your online asset to the top of the result pages, but beware. This may even lead to a penalized website. Black hat SEO techniques create rankings that may be attractive at one moment, but they have their own cons.
3. It is visibleYou may not get direct signs to find out if your plans of optimization are working or not. There are certainly small hints to see the rank improvements on a gradual level. There is no secret to search engine marketing process. Evident changes in ranking will be suggestive of positive approaches to optimization.
4. Link purchase is awfulSearch engines have shown their dislikes for link purchase every now and then. Many website owners consider the link purchase is a course of regular optimization technique. It may be unavoidable at times, but considering your options is the best way out. Avoid text brokers for link building or purchase.
5. Google doesn’t have partnersThere are many claimants to partnership with Google. These are mere tricks to lure you into using their services. Be careful about such offers and company, as Google doesn’t have direct contacts with anyone.
6. PPC and ranking are unrelatedOrganic SERPs and PPC advertising are not related. Are you are investing in PPC assuming it will lead to improved page rankings, stop. When you are unable to promote your business the regular way, you can certainly use the pros of PPC with help of Google Adwords.
7. Millions of links are requiredIt is untrue. You need good links that are naturally created to direct the crawlers towards your website. You will enjoy the fruits of your hard work while optimizing your website with healthy links in time.
8. Page rank is all that mattersThis is incorrect fact. Web page rankings do not imply that your website is flourishing or unsuccessful. It only directs that you have large number in your toolbar for a certain page. It is not indicative of anything to everyone.
9. SEO is ongoingSEO is never a done deal. You have to strive for the high rankings with every small step to maintain the level. Marketing in the real world is very similar to optimization of trade online. There are many beliefs about the Search Engine Optimization and easy ways to reach the top. Research and knowledge about the way internet campaigning works is mandatory for all individuals working in e-commerce.
10. Too much info from Google analyticsDoes it really matter to others how many people click on your site? Search engines do not bother about it. This information is only to improve the search tool. Do not fret about it as an attempt to spy on your website. Just do what you are required to provide – optimize.
11. Your keywords position in top is not foreverYou should not quit SEO services once the ranking top the charts. Keyword based SERPs are temporary. Every day there are updates and with competition your ranking is bound to vary. In SEO the rule ‘for once and for all’, is not applicable.
12. PR and ranking are not relatedYou need not worry about PR and your optimized page rankings.  Low PR does not reflect on the SERPs of your website. You should have quality backlinks and focus on optimization and even more optimization.

Search engines are after all manmade and the complete process is controlled by humans. Nothing lasts forever in the internet world. Keep yourself well informed about the changes occurring and continue to strive for the best. Results will show as hard work always pays, in form of clicks, sales and finances.

Find out how things work in the optimized way. Use SEO to get your online properties affluent with traffic and ROI.

• Site Operator: This operator helps provide website or domain name (.com, .info, .edu, .net, etc.) based results.The site operator allows you to know information about your website and the number of pages of the website which are indexed by the search engine. These indexed pages also allow you to see how Google indexes the page titles, URLs, descriptions, etc. Similarly, you can also enter your targeted keywords into the search queries to check the list of pages that have been indexed by Google in your website. Example: “abc.com/blog/seo “site operator”
• Link Operator: Another smart Google operator, the link operator allows you to learn about the various Google indexed pages which directly link to a page mentioned by you.An interesting operator, the results of this link operator offers you result that is inclusive of web-pages that link to your mentioned webpage. Moreover, applying other operators to this Google operator further offers other interesting results.
• Cache Operator: Check out Google’s latest cached pages through this interesting Cache Operator.Designed by Google, this operator allows you to check when an article was last cached on the search engines. The Cache Operator helps you to monitor your page for the SEO based changes that you might be following for better optimized results of your website. You can also know when Google discovered your page and scanned it with its spiders and finally indexed it on the web.
• Info Operator: An important Google operator, the info operator helps provide quick links to all possible data points of your website.A very handy and vital operator, you can add quick paths to your website content. This proves helpful especially when you wish to see the page title or description of your website or content. The info Operator is extremely helpful for your new website or client. Hence, if you are still not using this new operator, make sure you use it for your website.
• Related Operator: This operator offers you results that seem to be similar to the web content you specify on your website.The related operator is an ideal solution, especially when you wish to find the related sites and links for your website that indexed on Google. The order of results as displayed by Google depends on the importance of a page according to Google and its rules. Hence, the tool proves to be comparatively important, especially when you wish to focus on your keyword searches and its rising competition.

This powerful tool helps to distribute equity of links provided by external links to lower bounce rate and increase traffic on web page. The main focus here is about links posted along your page or in the body of specific web pages of the site. Before you get all excited to optimize, brainstorming is required for deciding the site structure. Are you using the robots.txt files or meta tags with noindex to check block the category tag or archives for duplicate content tabs? There can be a need to bring some change in the process as spiders may mistakenly consider it to be legitimate links and lead to blank pages.

You can also use internal links with all your posts effectively either manually or through automated softwares.

You must have frequently seen terms directing to internal pages of a website. When using WordPress platform the plug-in called Cross Linker can be used for this conveniently. Adjust words and guide the CMS to link the current page with the mentioned terms every time it is found in the post. This eases the process for a publisher who has to manage multiple tasks at the same time. Once the links are set you need not worry about the operation. It can be confusing to the reader when the links lead to page other than what was presumed.

The override option makes it easy for you to prevent criss-crossing of such terms and links but the process is time taking and daunting. Using this tool for fixed terms or at very minimum rate will be apt.

The plug-in with insight WordPress allows you to search blog from your post and edit page. You can key-in the term to be looked up. When the words are highlighted from the post after you copy and paste it then the pencil or chain button can ensure your links for the terms are generated. It may be time consuming, but much effective when specific links need to be generated. You can suitably avoid unwanted links that occur with cross linker plug-in.

When the terms to be interlinked are more focused like the keywords. Few anchor text should be avoided so that your internal anchor text gets more highlighted.

Prevent using this method when lots of words are to be linked. Too much of everything is bad for you and your site. Targeted link provided on the page reflects your professionalism and planning. Work to achieve success and traffic with apposite internal links.

When keyword search fails to bring the desired results, you can change the slow traffic scenario with other optimization methods like blogging, email, social media, content marketing, public relations and more.

Proxy terms: There are many website brands or products that cannot be directly optimized, but indirect marketing is possible. Keyword targeted using the terms similar or related to the existing merchandise. Keywords that can be substituted for the product in question improve traffic to a level.

For example take china clay decorative has no competition but when fused with term antiques, it gains more searchablity.

If the company has an efficiently functioning website, why would they come to you? When you write articles and blogs related to the more popular keywords that are distantly related to your company keyword the substitution can bring some attention.

Comparative: There are brands and products which has no relative terms or search keyword. Query that is more familiar can be used to give the results page. The term spa jet may not have many hits but when used with aromatherapy treatment or skin enhancing spa treatment can change the scenario completely. Applying these ideas to your day to day business can be bit tricky but bound to give results.

It may not be suitable for all terms but popularity can be raised with the use of right keywords.

Client focus is primary: There are multiple brands and sites that are not comparable with other products. Demographic advertising comes into picture when there is no direct path to generate organic traffic. Advertisements that have demographics can lure the audiences that have slight interest in the product, but regular promotions miss them out due to factors like gender, age, personal traits and income factors. SEO is no less effective and you can conquer the market with some strategic steps.

Find out all about your audience to be targeted. The queries regularly searched by your target are also important. When we know sports are the regular part of a specific group of clients, you can come up with a blog or discussion forum featuring the main search fused with your relevant topics based advertisements. The brand can be portrayed as essential part of sport like a timer or protein supplement for interested customers to see and gradually visit.

We regularly relate content and sell them to potential customers. SEO and user based knowledge can take your website to heights of popularity with organic traffic.

Branding: The days without computers took years or even decades for a brand to build reputation in the market. The tactic of creating curiosity in the minds of customers works far better than we have explored. With frequent advertising, contests, campaigns and sponsorship big industries have achieved success. Building brand is not so popular in the current market as optimization and advertising.

You can use the potential of popular and existing toppers of the sales chart and direct success towards your site. With viral videos, ads and contests you can get the users to search the related content and come across your product and brand online.

Marketing and optimization are two separate entities but they can be linked to each other and used. Low keyword popularity is not the end of your website. There are many applications of the web that must be utilized to the optimum level for getting large number of customers.

Rack your brains and be a bit inventive to get more organic traffic as you strive to optimize your website.

Confirm if Your Site is Really Google Banned

You can check if your site is Google banned by using search site to search if you are in the Google index. You can just type in the name of your website in this format – site: your site.com. If your website is still indexed by Google, you can see the web pages in the search listings. If not, you may be Google banned. But, a cent percent confirmation is not possible.

Are There Any Links Connecting Your Site to a Site Already Google Indexed

To appear in the search listings, your site needs to be Google indexed. This is actually done by special software called a crawler or spider. After indexing one site, the crawler goes to other sites that are linked to that website. This is how a crawler reaches each and every website. If your website is new, check whether you have any links to a site already indexed by Google. If not, add links and see if your site has started appearing in the search listings. But, if your site is an old one, which disappeared from the search engines recently, it is likely that your site is banned by Google. The possible reason may be any recent changes you made to the site which prevented the crawlers from entering your site.

Check If Crawlers Can Access Your Site

The crawlers are not programmed to read JavaScript redirects. So, if your home page has a JavaScript redirect, crawlers do not know how to read it and search through all the webpages. You can check this using a web browser known as Lynx. Browse your site using Lynx. Now you can view the website the same way it appears to the crawler. If you cannot see any contents in your home page or if you cannot browse the entire website, it is more likely that you are Google banned.

Check for Other Reasons That May Be Causing the Problem

Apart from the reasons listed above, there may also be other reasons contributing to the problem. Algorithms used by Google can recognize a duplicate site. There may be hidden texts or links in your webpage, which can be found using Lynx. Check if there is any duplicate content in your webpage and also, if your page is stuffed with non-relevant keywords. You should also check if any Google banned website is linked to your site. The crawlers will not follow your website from a Google banned site.

On-page SEO

On-page SEO is the trickiest part in an SEO strategy. Hiding keywords and also the internal links from the eyes of your visitors but still hosting them on the page for attracting the search engine crawlers to your website is an age old SEO strategy. However with the passing time, the Web spam team of Google has grown smarter than the world wide spammers. As a result, the former SEO strategies that previously proved helpful to your sites may no longer prove effectual to your new SEO strategies. Following them may land your website into a penalty session or any other severe chastisement. Hence, closely follow the new SEO-DO Not list for the betterment of your website.

SEO Based – Do Not…

1. Hide text content on an image.
2. Hide your text content in your CSS.
3. Add white text on white background OR Black on black background.
4. Use ‘0’ font size for your keywords or links.
5. Add links to characters like commas, hyphens, etc.

Note: Instead, follow other keyword optimization strategies for indexing your websites.

6. Use tags like Meta keyword tag. They are highly time consuming and not very helpful.
7. Add all your keywords to the title tag.
8. Forget your click through rate of your website. Hence, make sure you fill up your Meta descriptions perfectly and do not stuff them with keywords.
9. Name your website images using characters or other limited keywords.
10. Add keyword stuffed content in your website, especially he first 2000 words, just below the footer.
11. Forget the basics like keyword density. Always check the keyword density in your articles.

Note: Research properly about your links before you start with your link building strategies.

12. Follow link schemes.
13. Use reciprocal links
14. Follow link farms and the link wheels.
15. Use link exchange strategies. Be very cautious and follow them only if they are real and offer partnerships.
16. Use the luring three-way, two-way, four-way linking strategies.

Note: Apart from these above mentioned linking strategies, also make sure that you take care of the following linking tricks.

17. Use forums or comment spamming.
18. Get lured to the directory submissions like: 1000 submissions at just $13.
19. Try tricks like segmenting your content using sub-domains. These can be really harmful to your site.

Indexing pages on search engines

In this cut throat competitive world, it is the Quality and Not the Quantity that matters. Hence, if you have millions of pages, it doesn’t quite matter that they will all be indexed. Similarly, getting noticed with the wrong or misspelled keywords will no longer prove fruitful to your websites. Hence, in order to rightly index your pages check out the following points and make sure you Do Not include them in your SEO to-do list.

20. Follow methods that will index all search result pages of your website.
21. Create new pages for your new targeted keywords.

Note: Google Local is fresh in the market, but not to forget that Google is the King. Here are a few local spams’ that are already caught by Google and hence, should be avoided.

22. Add your location keywords to the page categories.
23. Create several location pages with the same address.
24. Add names of rich and renowned business names to your local site.
25. Check your site’s success with its page rank.
26. Feel satisfied or contented if your pages are well ranked. They need constant updates to stay at the top.
27. Follow the same steps as your competitors. Research your keywords well and only then follow your SEO tactics.
28. Use direct automated access like robot.txt for controlling the robot access.
29. Use submission strategies like: 100 submissions at unexpected $8.99.
30. Follow strategies that torment your customers. Avoid email spamming, etc.

We are always interested in the pros and cons of a particular service we wish to use. It is important for a business firm to understand the working and benefits of these facilities of online marketing. Well your wish is granted as we discuss the benefits and the detriments of both these web techniques for marketing.

For the first timers PPC, pay per click is the paid advertisement appearing on the sides or bottom of the web pages that takes the users to your website. This method can be a quick way to get the flow of traffic towards your page. Search Engine Optimization (SEO) is the process to get your site enlisted in the search engine result pages (SERPs) through web optimization. These two are completely different methods to channel the browsers in the direction of your web pages.

The bright side of PPC is that it is simple and rapid way to set an advertisement campaign working on the web. The apt use of keywords will get your ad and the revenues rolling on the same day as it is posted. This tactic is much easier when compared to the in-depth research and work required for SEO process. There are numerous search engines like Yahoo, Bing, Google and many similar interfaces that offer the PPC services. Many people would prefer this mode of approach to get profits right away.

The darker shade of PPC is visible when you pay high prices for availing these services. Every click has its price, so in due course you may not get desired results through this approach. Competition is the main drawback here as the auctioning process to get the best keywords can be a costly affair. SEO does not involve such challenges.

Playing by the search engine rules, running the race for indexing and page ranking has just move the bar of web marketing to a new high in these past years. The SEO has a slow and steady progress and when your site is older it gets better. Websites come to the internet to be the long term player, whereas you cannot say the same thing for PPC.  Even after few months your favorite blog or website can be found through a regular search, but an ad could be gone in few days or as per the changing trends and rates.

Marketing approaches are fighting with each other on the cost criteria and same is with SEO and PPC services. A layman may think these two are sides of the same coin but an expert can tell there is much more to each of these web marketing techniques. The PPC services gets the major benefit of traceability, the number of clicks can be tacked easily. SEO is seen battling with duplicate content, keywords, links, landing pages and URL limitations. In case you use both of these methods for publicizing your products you may have to prevent keyword cannibalization in a more intellectual manner.

Using different resources to achieve the same target makes it easier for us to reach the goal quickly with much ease. Competing with SEO or PPC alone may not take you very far from the beginning site. Learning from various approaches is the best way to conquer the digital marketing field.

A company having both set of teams should work hand in hand to get into organic listings and share their finds as far as terms or strategies are concerned. It will be a win-win situation for your firm and the benefits are bound to reach you in one way or another. Healthy competition is welcome, but only criticizing or showing thumbs down trick to other can lead to loss.

Discussion to execute ideas like the structure of landing pages, overall concept of a campaign, target audiences or research findings on a specific project can be a reason for the whole company to celebrate. Knowing the pros and cons of one another, shielding the drawbacks to overcome them and exploiting the pros for better revenues should be the combined goal of the two teams. Use of various tools to efficiently get the desired results is an essential aim of the company.

The web world is frequently varying and to keep up with the changing trends is the major challenge for all digital marketing companies. In the end, all we want and desire is success to maximum possible extent so go ahead and aim for the stars.

The points discussed below are all up-coming strategies which will soon become an essential part of all search marketing campaigns. So, keep reading below to know about these newly explored SEO tactics for a successful 2011.

• HTML5 and its features: A Must Follow tactic, HTML5 is comparatively the way better than HTML4 and the style sheets. It takes you a step further and allows you a range of other features which are not available in HTML4, CSS, flash, tables, etc. The newly launched language is fast changing the way websites are designed, crawled by the spiders and finally used by the consumers for their requirements.

Learning the language and applying it in your website will help you boost your site’s ranking, increase its indexation rate and much more. The new HTML5 has an enhanced page segmentation which is usually considered carefully by major search engines when crawling through the website. Moreover, the language also introduces new tags such as, <article> tag, <section> tag, <header>tag, etc. all of which have an effect on the SEO of your website.

• Improvised testing system: Testing is a crucial element for any successful website. Nearly every online marketer wishes to test their strategies on their websites for learning its best effects. However, they end up experimenting just one strategy due to the time limitations.

Performing A/B testing for you’re your landing page based strategies, try tips like hiring an intern, using Google Website Optimizer, apply services of Ion Interactive, etc. These ideas will surely help you test and rectify your landing pages for its optimum results.

• Microformats: With Google focusing more on the local search marketing, microformatting your website data has become an extremely essential requirement, especially if you wish to bring your site on the top of the local search pages. According to the new format followed by Google, the local results are mixed with the regular search results, thus providing a natural look to the listing. However, for all local businesses who wish to appear on the top of the result pages, coding their websites with the microformatted data will help them update their business details better on the result pages. Similarly, for all websites that offer reviews about the local businesses, certain microformats about these reviews will help the owners gain more local traffic to their businesses.
• Guest Posting: Another new tactic, Guest Posting allows all its users to easily link back to their favorite websites but also provides due attention to the other websites. This linking system is the main key to this newly explored tactic. When you link your sites to other websites, they link back to you, thus helping your sites attract more visitors on the web. Apart from this linking strategy, Guest Posting also allows you to display your knowledge on your favorite topics and hence diverting huge number of links to your website while also giving your career a successful lift.
• Conversion Rate Optimization: Conversion rate of your business is the main reason why all online marketers are trying their hands on new strategies. Conversion rate optimization is any idea that helps you boost your business conversion. Everything from your PPC landing pages, the simple unused Thank You pages to the other services and offer pages, they all help you boost your ROI. However, the main aim of CRO is to closely analyze all the marketing strategies of your business website. Learning about the conversions and the success of the strategies help further in planning your next strategies and the amount of finances you should invest on them. However, all your CRO based decisions should be backed by valid and updated data of your website’s statistics.

So, as you start planning the strategies for your websites, make sure you try implementing these newly explored ideas for a higher ROI.

Tired of endless competition in your business and feel the need to stand apart from your rivals? Google Places offers you just the required option to be different, and that too for free! Spend a few constructive hours understanding this tool to get listed in the organic search based results. Google offers you Tags service for a small fee to outsmart your rivals in the business.

Browse for apt keywords through the essential Google keyword tool. What a surfer looks up in the search section to get your company information is crucial. Your users can come across your business on result page more frequently. Concentrating on imperative clientele in your vicinity is more easy and attractive when compared to fighting for all business prospects at global levels.

It is seen that maximum individuals use search engines online to find the local services and businesses rather than going through newspapers or paper based directories. Targeting your clientele in the geographic vicinity of your origin site through the Google Places tool is optimum. All that you need to do, once you decide to create a profile is mentioned below:

• Complete all details required for your profile for high listing in the search engine pages. Enhance your presence with contact information, videos, images, payment means and business timings for professional approach.
• Zip code of the city and area based listings suit best for the services not confined to one locality or spot.
• Show your QR code for business on page to provide phone based browsers to locate you on Google Places.
• Regular listing to prevent your profile from getting expired is a vital step. At least once or twice updates are necessary to keep your web presence on Google.
• Give attractive freebies, discount rates, coupons and advertisements on your profile. Encourage users to provide their contact details for follow ups and future campaigning offers.
• Be a professional as you follow the rules and regulations of the website and use proper keywords on your Google Places profile.

You find all these features attractive but can’t find enough time to do it yourself? No issues, we can do the process for you at affordable rates right from the initial profile building to the regular updates for organic listings in the Places site. The process is 100% guaranteed, so you don’t have to worry at all.

Optimization of web page is important and if you like the idea of services mentioned here, share the post with other business colleagues. Comment on the article and express your views about using Google Places.

Duplicate version of your web page is known as the print version. Search engines like Google, Bing, and Yahoo penalize website postings that are very analogous as they seem like a copied data to the crawlers. Your website could have products listed and displayed in repeats based on their importance like price, quantity or availability at times. When the search engine is shown that the site is a legitimate part of the original content it will spare the site re-indexing or red flagging process. Rel canonical comes to your rescue when such a problems arise.

Apt use of Rel canonical

Search engines observe every change in your website and its related tags. Without complete know-how, using rel canonical can hurt your well designed and reputed site. Rel canonical is easy to use, but the correct application of this tag makes all the difference. Use rel canonical tag on the print version to direct it towards original page. You can just edit the <head> tag of the page without any modifications in the side of the server.

Google, Yahoo and Microsoft have search engines that identify rel canonical tag. The Search engine considers this tag only within a specific domain or sub domains, not across various multiple domains. The complete link set from your canonized page may or may not pass on to the other.

Improved Page navigation

Browsing a site can be improved using rel canonical in cases where redirecting a page would not help. URL format may be the important criteria, as some products require category and sub-category page formats.  To prevent risking re-indexing and red flagging of print versions rel canonical tag comes handy.

Checks multiple URL creation

Session IDs are frequently generated and 301 redirects may not be possible in such cases, rel canonical can be put to use here. URLs with tracking code that check link clicks or measure paths can have rel canonical tag. Keep your URLs relevant and sensible, so that adding a rel canonical doesn’t change your visitor graph extensively.

Some rel canonical benefits

In case you have ‘page not found’ error rel canonical will allow indexing of the page during repairs or redesigning of web pages. Search engines following a heuristic approach to find the canonical in case of a 404 error. You should follow the rules as you use rel canonical for relative paths and search engine processes your website in a regular format. Slight differences in your page content may be allowed while using rel canonical you must prevent chain of rel canonical to ascertain optimum canonization.

Rel canonical tag not required for the following:

1. Novel sites need not have rel canonical. The print version pages can be avoided when you have the opportunity to design it accordingly.
2. Moving to a single page from a complete site through canonization would not be a smart choice, as it could ruin years of hard work. Search engines de-index such pages and your ranking could be affected on a large scale.
3. Pagination may not involve repeated content, canonization because there are some techniques to keep crawlers off slightly similar pages.

Wrapping up the guide

Partial knowledge is harmful and this proverb suits best if you are using massively altering tags. After through solution searches if rel canonical is your only way out, use it gradually after repeated analysis and testing. Each search engine has its own way of processing such tags, so well informed use of such tags is recommended.

Everyone wants to compete and enhance their internet property for more pertinent marketing and prevent content duplication. Hence, it is essential that we use rel canonical tag wisely.