The White Hat SEO Tools include the website analysis tools, Keyword tools, website ranking tool, domain tools, backlink tools and the sitemap generator tools which are discussed below.

Analysis tools

The website analysis tools help you analyze the overall performance of your website by considering your traffic report, reference links, keywords used by the users to search your website, goal conversions, etc. These tools allow you to rethink about your SEO strategy and how you can enhance it further for better results.

• Google analytics: One of the most commonly used Google tools, Google analytics is a complete tool that offers you every bit of information about your website’s SEO strategies.
• Piwik: An all in one SEO tool, Piwik comprises of features that offer you complete details about your website. However, the main attraction of the tool is that it is available as a plugin that allows you to select any essential feature for your analysis, while also skipping a few others.

Keyword tools

Selecting appropriate, low competition but high CPC keywords for your website is one of the basic SEO strategies that help optimize your website. The white SEO tools that help you select the best keywords for your website include:

• Google Adwords: Another tool from Google’s tool bank, Adwords provides you with keywords suggestion, their CPC, competition on the web and the number of searches per month. These features help you select better and more valuable keywords for your website.
• Keyword density checker: This tool helps webmasters and all other SEO masters to achieve the right keyword density for their targeted keywords in their website content.
• PPC tools: PPC tools like Google Adwords, Facebook Ads, Yahoo Advertising, etc. check the competition for your targeted keywords while also giving you the idea about the number of clicks made within your PPC budget. This gives you the advantage of topping the SERPs thus boosting your online business.

Ranking tools

The ranking tools help you check the page rank of your website and the rankings of your website targeted keywords. This analysis further helps in planning your SEO strategies while also giving you URL rankings of your web pages.

• Page rank checker: The tool checks and tracks the ranking of your website and its pages on Google and Alexa.
• Rank Checker: With the rank checker tool into your kitty, you can now monitor your keyword rankings on all the three major search engines. This will further help you analyze your strategies and again optimize them for better ranks in the search engines.

Domain Tools

Every website on the web is mainly identified by its domain name. As a result, you should use domain tools that will help you check the domain age, its IP configuration, down time, loading time, etc. which will altogether help you enhance your domain authority which in return will further help you get better search engine rankings.

• Domain age tool: The domain tool displays the age of the website on internet and also allows you to check on how the website appeared in its initial stages. Older the domain, better it is for your website as the search engines already trust the genuineness of the domain.
• Domain stats: One of the most essential White hat tools, the Domain stats tool allows you to scan through the entire statistics of your website, as well as that of the competitor domains. This will help you learn about the strategies followed by your competitors on the basis of which you can optimize your SEO strategies for better results.
• Site 24 × 7: This tool analyzes your website at regular time intervals for its current online status. In case your site fails to load on the web, the tool will reply you through emails or sms about its failure.
• Pingdom Tools: One of the most essential domain tools, Pingdom helps you to learn about the loading time of your website including the full page HTML, images, videos, flash animations, etc. in the form of visual time bars. Hence, if your website takes longer time to load, Google may give you a penalty for your website’s loading time. Hence, you should consider resizing your webpage.

Backlink tools

Backlinks are one of the most commonly used SEO strategies that helps increase the traffic to your website while also boosting its search engine ranking. These tools will allow you to check your website’s backlinks, broken links, number of links directed to a particular URL and much more.

• Google webmaster tools: This tool provides you a detailed report about your website and its pages indexed on Google search engine. As a result, you can easily see the outcome of your SEO strategies and then plan the next steps for a better result.
• Backlink checker: Checking the total number of backlinks directed to your website is extremely essential requirements, especially when if you are looking ahead to analyzing the success of your link building structure.  The Backlink checker is a tool that gives you a detailed report of the quality and the number of backlinks that are pointing to your website. It displays the pagerank, anchor text, total number of outbound links on a page, the nofollow flag for the inbound links and much more.

Sitemap generator tools

Generate your website’s sitemap within seconds with the help of this exclusive sitemap generator tool. Sitemap is one of the most essential parts of a website which allows the search engine spiders to crawl into your website and its inner pages for their fast indexing.

• XML site map generator: The tool helps you create an instant XML sitemap for your website which can be easily submitted to Yahoo, Google, Bing, etc. The tool also allows you to create a simple text sitemap, ROR sitemap and an HTML sitemap for your website and its pages.
• RSS feed generator: Another magnificent tool, the RSS feed generator tool allows you to create the RSS Feeds for any website. You can also combine the multiple feeds and then publish it on your website.

The White Hat SEO tools hence, prove to be the ideal solution to your website’s online success. You can now, analyze your website and restructure its search engine optimization strategies with the best White Hat SEO tools.

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