• Get incoming links from highly trusted sources. Getting links from genuine information resources, news and research websites are more valuable than getting a huge number of links from less authorized sources.

• Try to find out opportunities to talk to press or get interviewed by journalists. Talk to them about your company’s specialties and your area of expertise. You can ask for links on their news websites (Google give high authority to news websites) in return.

• You can also go for guest blogging. It’s one of the best ways to increase incoming links and you can also be helpful for startups and future websites. Build trust by guest blogging and receive links from there.

• Produce content for educational purposes. Receive links from .edu sites your website will be considered more worthy as .edu links have relatively more trust than others. Create content that .edu websites find useful and you can ask for back links in return.

• Make sure you produce press releases on a regular basis. Inform users about latest updates and new products you’ve launched recently. This is yet another way to post press releases in different online media resources to receive links from there.

• Look for another ways to receive links. Ask your stakeholders, retailers and vendors for link in exchange you can provide exciting offers and discounts on purchases.

• Social media networking sites are another effective way to receive incoming links. Create your company profile there and leave your company’s main website link there. Post useful content snippets there and your fans and followers on social media sites would follow your main website link to learn more about the detailed information.

Building website’s trust and authority is most important in this competitive market. Your company needs to stand out and serve the best ever goods and services. These tips are helpful in achieving high rankings as well as user’s reference. You can also opt for search engine optimization assistance; link building is one of the important factors responsible for search engine rankings.

Keyword Position Monitoring Report Service is one such service that provides instant ranking report on various search engines including Google, Bing and Yahoo! All you have to do is type keywords, and enter your website URL to get ranking reports. For details please visit www.kpmrs.com.

Search Engine Trust Factor is basically the factors that are responsible for a website’s standard score. Where your website should be ranked? It evaluates how reliable your site is and how clear and friendly it is. Trust factor looks for the trustworthiness of a website and how your website is seen by the spiders as compared to other websites. Search engine measures all these parameters and reward a suitable ranking to a site.

Distinctive characters of search engine trust factor

Search engine trust factor has evolved over the time. Sometimes it takes a long time to calculate trustworthiness of a website. Trust factor compares your websites with others and then give it a suitable ranking. It is also persuaded by user preferences, votes and usage. Building trust factor is not a tricky job. It’s rather a slow and steady process, it takes time to build search engine trust factor.

How search engine trust factor influences a website

Search engine trust factor looks for how much time does a user spend on a webpage that search engine has recommended. And how many clicks a website gets on a search engine result page. If you conduct a search on Google, it brings top ten search results. These top ten websites have undergone the evaluation process conducted by search engine and then search engine assigned them top rankings in SERPs.

How search engine looks for trust factor

Let’s say a user is looking for some information and conducted a search on Google. Google shows up results having the information the user is looking for. If the user clicks on the website that appeared at number three or four, as user finds it more relevant to his search. This means that user trust the website appeared on number three rather than the website appeared on number one and two in the search result. It is mainly due to the content quality and keyword-rich content and the relevant information that user was seeking.  Sites appeared on number one and two might have some spam like content or may lack the information that user was looking for.

Likewise, let’s say if a user clicks on the site that appeared on the top, and he doesn’t spend more time looking through it as he doesn’t find it relevant. User comes back to search engine result by clicking on back button without spending any more time on that irrelevant website. This is clear that users look for trustworthy and high quality content and relevant information. That’s why Google has set some trust factors to rank websites.

There are many factors responsible for website ranking and to drive traffic. From domain names and dates, content quality, URL structure, internal links, bounce rate, targeted keywords, inbound and outbound links and getting links from trusted sites. If you are performing SEO to achieve high rankings in SERPs, you have to meet search engine’s expectations. If you want to learn more about keyword research, latest happenings in SEO world, link building and more, please visit  SEO Tools Blog.

Blogs cape

BlogScape is another surprising SEO tool that allows you to check for popularity of keywords, URL and products. You can enter any word, phrase or URL and see a list of thousands RSS feeds appear. This list consists of the phrase you entered in the Blogs cape. Its advanced query operators enable you to follow the unique links that are associated to a specific domain.

Shared Count

Shared count tracks any website’s social sharing figures. No matter you are using Facebook, Twitter, LinkdIn and Google + for social sharing. Shared count also offers an open API and you can build your own tools at the top of it.

IETester

IETester is free downloadable software that allows you to submit different versions of Internet Explorers to check for browser compatibility alongside in a window. As in SEO when you check for browser compatibility, most of the times Google leaves you in a loop. IETester also checks for errors in the alongside window. It’s debugging option help you get rid of the problems that are hard to find.

Wayback Machine

The Wayback Machine website enables you to see how a specific website appeared in the past – from 1996 to present. If you want certain content or links from the past that might have disappeared you can use Wayback Machine lets you stare in the past.

URI Valet

URI Valet is a combination of more than 10 different tools. It helps you check for server header and landing page load time. URI Valet also executes technical assessments and site examinations. It authenticates all the external and internal links of a specific page.

SEO Browser

SEO Browser enables you to take a quick look at your webpage’s SEO formation. It lets you see whether you have robot.txt for that webpage or not. Did you install analytics? SEO Browser is great to see complete page text at once.

Robot.txt and Robot.txt Checkers

Robot.txt prevents crawlers and web Robots to access some or all parts of your website. Search engine uses Robots to sort and archive websites. Use Robot.txt files if you have content on your site that you don’t want search engine to index. You can block and delete pages using robot.txt files.

Rank Checker

Rank Checker enables you to check your website’s current rankings. You don’t have to have third party tools to check your search engine ranking, Rank Checker does this all. It runs on your web browser.

Xenu’s Link Sleuth

Xenu’s Link Sleuth is a program installed to check for broken hyperlinks of any website. It works best to check all your website links and make sure they all work well. It is a great tool for your website maintenance and checks every single link your website has.

Another such SEO tool is www.kpmrs.com which helps you view keyword ranking’s report, and also give you website ranking reports for all search engines like Yahoo, Google, Bing etc. This tool is helps you in monitoring your progress and keyword positioning in your on-going SEO initiatives. And also helps in targeting keywords before implementing your SEO strategy.

These URL Parameters come as a challenge for SEO. Search engine takes every URL as a different page and index it in the search results. URL Parameters make the same content appear on different pages. They work as an offender for duplicate content.

For example,

http://www.galaxyweblinks.com/services

http://www.galaxyweblinks.com/services/web-development

http://www.galaxyweblinks.com/services/web-development/website-makeover

These are the challenges that SEO deals with while indexing the URLs.

How to deal with duplicate content that appeared due to these Parameters

You can use these methods to deal with duplicate content that appeared due to these Parameters:

- Robot.txt blocking: You can remove or block pages by using Robot.txt files.

- Canonical Meta tag: If your website has the same content as other websites, it will give you control to return in the search engine results pages.

- URL rewriting: URL rewriting means modifying the way it appears in the browser.

- 301 Redirects: Once you’ve changed the URL you want the old URL 301 redirects to the new.

- Noindex meta tags: Noindex meta tag prevents a page to be listed in Google’s page index.

Google Webmaster Tools’ New Parameter Tool

To find Parameter Tool click on Site configuration tool and you will get a dropdown menu. URL Parameters appear at the bottom of the dropdown list. Once you have located URL Parameters in your Webmaster tool you will see a list of parameters already gathered and awaiting. Large websites have hundreds of parameters whereas smaller websites have only a few URL parameters. URL Parameter Handling Tool tells Google the role and importance of various parameters.

Explaining your parameters

Google gives you several parameters options based on the importance and the role you’d want your parameter to play.

If you want to know that if this parameter changes content that you are using currently, it gives two choices yes and no. If you select ‘Yes’ a set of options will appear and enable you to further describe that parameter.

If you select ‘No’ spider will crawl and index that current page only.

Here are the options that show how this parameter influences page content.

Sorts: Changes the order in which content is presented.

Narrows: Determine the set of content displayed on a page.

Translates: Display a translated version of content.

Paginates: Display a specific page of a long lasting or article.

Other: Changes content in ways other than those described above.

You can signify which parameters Googlebot should crawl to these options:

Let Googlebot decide

Every URL

Only URL with use defined value

No URLs

These options give you choices on how Googlebot should crawl the page. If you are running business online and looking to optimize SEO services and Google’s Webmaster Parameter Handling Tool, you can contact us at http://www.galaxyweblinks.com/portfolio/seo-portfolio/.

Make use of your relations

If you are running a business, you would probably have developed some relationships with your suppliers, vendors, service providers and customers. Chances are some of your suppliers and vendors may also be having their business running on the web. You can ask for link from them. It is easier to ask for link from someone you know rather than asking from someone you don’t even have a relation with. Your relationship may help you get a link from their sites. In exchange you can put forward something for them. Offering them testaments is also a good idea. Offer testaments to your suppliers, vendors and service providers for their site because you like their services.

Use your fan groups

If you have fans group who have been benefited by your products and services, you can encourage them to speak about your website out in the social media sites. Encourage them to Tweets, wall posts and publish videos on YouTube about your products and services. How they were benefited utilizing your services. Social media networks have always helped businesses gain popularity. Utilize social media sites to build linking and drive traffic to your company’s website. This may work as word of mouth publicity, where people recommend your products to their friends and family members. Nowadays people spread their message through social media networks. Make full use of your groups and get links from there.

Learn from your competitors

Take a look at what your competitors have done to develop linking. What were the techniques that they had followed to build links? SEOmoz and Yahoo! Site Explorer may help you analyze your competitors’ linking strategies. Try to discover what your competitors have done to leave you behind in the Google search results. You can apply same tactics to achieve high rankings in search results. Be keen on learning and analyze things your competitors have done to beat your website on SERPs.

If you are looking for link building solutions, please visit www.galaxyweblinks.com.

Avoid too much features

Too much features in your site can affect search engine spiders. Adding extra features don’t mean that they will improve your search engine results page or SERPs. In fact it can affect your technical SEO. Google spots that features like Cookies, Session IDs, JavaScript, DHTML, Flash and Frames may affect while spiders crawl to your site.

If-Modified-Since HTTP header

If-Modified-Since HTTP header is a feature that tells Google whether your website content has changed since its last visit. Ensure that your web server supports If-Modified-Since HTTP header feature. It saves bandwidth as well.

Avoid Session IDs

Session ID is a unique number that a server assigns to a user during his web session. Session IDs may cause into incomplete indexing of your site. It would be better to let your site go without Session IDs.

Use Robots.txt

Robots.txt is a file that tells search engine which pages should be reviewed and what should be ignored. Google use Web Robots to index the web content. Robots.txt helps you improve your Search Engine Optimization.

Make your site compatible with different browsers

It is important to check compatibility of your website with different browsers. It may look good in one particular browser, but check out how it appears in different browsers like Firefox, Chrome, Safari and Opera etc.

Website speed optimization

Monitor your website’s load time. It can affect your Search Engine Optimization. The faster your website loads the better ranking it may achieve in Google. Decreased load time will result into customer satisfaction and great user experience. Google suggest WebPagetest, YSlow, Page Speed and WebMaster tools to monitor performance of your website.

1. Write for your readers first

While writing a blog or article, the writer has to write for his/her audience. It may differ when you are writing for other industry experts like yourself or for educating all. While writing a blog for everyone, avoid using jargons and technical terms. On the other hand while writing for other industry expert’s use of such technical jargons is appropriate.

2. Repeating keywords is boring to readers and the search engine.

For better search engine ranking, stuffing your content with keywords or repeating it over and over again is a futile task. This blog or article becomes very boring to read for the reader. Even the search engine ‘bots’ can check for excessive keyword density, which these systems flag, resulting in low search engine ranking.

3. Take time to research and attach useful links

Before analyzing any current topic, do a comprehensive research. When you have complete knowledge, then you can easily reply to questions or comments. You should always link to research papers or related topics as this authenticates your article. It also helps in creating a feel good factor for your reader.

4. Give an anatomy to the article and proper subheadings

A proper structure which is easy to scan gives a good first impression. This encourages him to read further. Proper sub-headings which are keyword rich also help in search engine optimization.

5. Do not automate it.

Express your opinion. Be original. Using automotive article mincers or artificially cooking up content does not help. Writing content on your own, and putting in that effort has no short cut. Search engines and readers both will recognize your efforts.

Keywords

While placing content, a good layout ensures legibility, clarity and visibility. Correct placement of keyword in the content is very essential for improving search engine rankings. Placing of key phrases in the head term is very essential as it gives readers insight into what is the content. To make your website more approachable include long tail keywords which are more specific. In case of keyword spamming, there is a chance of it being rejected by Search Engine Rankings Page (SERP).

Navigation

Navigation is key link that influences both website design as well as SEO. Placement of navigation links become an important part of design. While search engines crawl through these links, which helps in optimizing your position in search ranking. Thus you need to ensure that your navigation labels are both user as well as SEO friendly. On a general rule, the users should be able to reach on any given page in not more than two clicks.

URL’s and folder names

URL can be an integral in keyword placement. When a user sees the meta-data and URL on the search engine, it should be clear to him as to what page he would be going to. In case of flash or java scripts in the website, these should be put under appropriately labeled folders. This enhances your rankings as the search engine analyzes all URL’s before ranking you on the search results.

Images

Images form a large part of searches done online. Thus placing of images that compliment the content is a good way to enhance design. But while placing images, one should always label it, preferably with your keywords to optimize rankings. The images should also have a caption that explains the image containing key phrases. This makes website look more structured and helps optimize search rankings.

Social Media

Mass revolutions, PR disasters leading to resignation, corruption exposes and successful presidential campaign all have been possible due to social media. Also blogs can become a source to create back links that provide help in SEO activity. Integrating your website with other popular media can also help in overall goal of maintaining goodwill. This aspect needs to be worked while placing icons during designing.  Thus social media provides opportunities and leverages that should be utilized to the most in promoting your website.

1    Picking the most relevant keyword

When planning your SEO strategy, be sure you choose the most relevant keywords. Being number one on search engine list should not be your only goal, make sure it’s for the relevant keywords. Make your SEO plan on both axis company goals and time frame.

2.    Analyzing your search ranking and exploring other keywords-

Regularly analyze your SERP, to understand how much progress you are making in how much time. Explore other keywords that you could use so that your website is available to customers even when they enter various keywords.

3.    Enhancing your content

Having completed your SEO target and a good SERP, the battle is not over yet. There is always room for improvement. So enhance the content on your website so that it doesn’t become obsolete.

4.    Testing your user-interface-

Just like a scornful billing teller can put you off, and leave a bad memory. Similarly, bad user interface can shun customers from your website.  Your user interface should be simple and easy to use. Special care needs to be taken while asking for personal information like address, telephone number, credit card details etc. The user interface should instill confidence and trust in the customer.

5.  Different offers and schemes for different kind of customers

If you are not a website that serves a niche market, and has a relatively vast client base. Then it is imperative that you have different offers and schemes for different types of customers. This would include various budgetary schemes for different income groups, different combination of products/services to give your customers options.

Remember, there is no one key to attract more customers. It is a combination of many tactics that can vary from one website to another. Also what may appeal to one customer may be different to what appeals to the other. In such a scenario, providing the best of what you can is a must.

Giving free advice is easier said than done. At Galaxy Weblinks Ltd., we take care of all your internet marketing needs, from SEO to CRO. With qualified professionals and a dedicated team we work meticulously on each detail for your website’s success.

Initially, the proliferation of blogging heralded the massive distribution of links across the web. Then it got noticed that along with the blogs and links came the nofollow link attribute. It was basically constituted to block the search engines from following the links. This was done keeping in mind the increasing amount of blog comment spamming. In today’s time good and presentable content needs assistance to be in the limelight. So, in this domain, the quality of link scores over the sheer quantity of content.

With the ever increasing popularity of the various social media sites, the concept of efficient link building evolved even further. Websites have now realized the fact that worthwhile, distinct and even commendable items will not gather links up to them on their own merit. They require an endorser, a befitting enterprise to push them into the spotlight. Here this task is accomplished by quality links.

Whenever the social media networks are used for the dissemination of links, the social media profile should have the actual number of visitors and followers. Making the use of dummy accounts can prove out to be suicidal. Schemes and tactics of disbursing links are fast undergoing a strategic change. A significant number of marketing campaigns are utilizing the social media platforms to instill awareness of their products via effective links. The various article directories, blogging websites, website directories and likewise should be exploited by posting links at relevant places. How a websites perform its back link building also goes up a long way in determining its SEO success. Relevant and opportune modes should be used effectively to expand the outreach.

The primary objective of search engine optimization is to guarantee good number of visitors on to the site and link building is one of the most adept way of achieving it. We all know that the purpose of link building is to reach out to the vast pool of untapped potential customer market. Simultaneously, the companies should also realise that link diversity is equally essential be the niche player in the market. Continually posting quality links at the appropriate place will definitely corroborate in intelligently promoting the raison d’etre of the company.