KPMRS Blog » SEO Tips

Website content is the linchpin for it’s SEO Success – WHY?

Varun Bihani — Thu, 08 Jul 2010 16:15:23 +0000

In the world of online business, your business position is everything. Its success and turnover, all depend on your market position. Hence, it is extremely important to know where you stand in this huge online business market. Well, if you aren’t quite sure about your business position, it’s time that you check it out using the best search engines. Moreover, you can always try enhancing your business using the best SEO strategies, such as your website content.
One of the basic SEO strategies that can do wonders for your business is that of the website content.

You can entice your customers and clients once with the perfect website design, most soothing color schemes, graphics, navigation patterns, layout and other classy features. But, in order to attract them to your website again, you need to have a much stronger reason. Good web content is your choice especially if you want huge traffic to your website and wish to enhance your web identity. Web directories usually approve your website only because of its quality content. As a result, website content is considered as the King. Moreover, the Search engine crawlers always love unique web content and index them soon on their search engines. This hence makes your website appear on the initial pages of their search result pages which thus provides your website a greater exposure.

Good quality unique web content always lures the visitors and brings them back to the website time and again. Although, you should make sure that your web content is of keen interest for the readers and provides them with the best information. This will make the readers share your website with their friends and families, thus indirectly promoting your website and business. Another possibility of adding good quality content to your website is that your readers or competitors may possibly want to add the content to their websites or give a back links to your website. This will easily help you to indirectly promote your website and business. As a result, good website content can be called as the linchpin for the SEO Success of your business.

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How to get your website crawled and indexed by search engines, quickly?

Varun Bihani — Mon, 28 Jun 2010 17:55:00 +0000

For any newly launched website, the first sign of success can be celebrated only with the initial frequent visits made from the various search engine spiders. Attracting the spiders to your newly launched website can be a comparatively difficult task, but not impossible, especially with the help of the below mentioned tips. Well, at least we managed to get our new soccer predictions website catch the eyes of the spiders and got it indexed in the very first 48 hours which we launched just 3 weeks before the first game.

So, carefully follow the points below if you wish your website to be indexed soon by the topmost search engines on the web.

1. Research and more research

Every question has its own answer hidden within itself. The answer to getting your website indexed onto the web also lies within the web itself. Researching the web for the strategies and tricks will only help you to learn more about the system. You can find out a high ranked website similar to yours, study its making and then get your website crafted with every small requirement followed by the previous. You can learn about the SEO strategies and follow them in the making process of your website. However, don’t just follow one website instead, try keeping a track of a couple of similar websites. This will only help you to learn new things and methods to give the perfect kick start to your website when it is launched.

2. Quality content

Once the basic infrastructure is designed perfectly, its time you focus on its content. Make sure that your content is unique, genuine in its quality and offering crucial information to its targeted audience. Also ensure that the content is based on the niche your website is designed for. If possible, already keep some future content ready for your website so that you can regularly add new content to your website in the first few hours.

3. Internal linking

Developing your website with a perfect internal link structure is an extremely essential point you should follow. Once you have decided about your niche, make sure you create the necessary pages for your websites, such as “Articles”, “Blog”, “Contact”, etc. which you will use in the future. Once these pages are created, you should link them with each other. Ensure that each page links with only at least one another page. This will help the search engine spiders to crawl through from one page to the others, thus indexing all the pages of your website. Also, make sure that the links are related and follow each other perfectly.

4. Keywords based optimization

Select the best niche for your website, something that you are fond of and would like to follow every day. Based on the niche, research and select the keywords carefully. Use Google Keyword Tool in order to closely study the keywords that are researched closely by the users. Once the keywords are selected, place them appropriately into your content. Ensure that you don’t cluster the keywords in your content. The right keywords and keyword phrases help the search engine spiders to understand your content and thus rank your website closely.

5. Submissions in web directories and search engines

Until here, all the points mentioned above helped you prepare your website for the spiders. Here onwards, you will actually start getting the attention of the spiders. Submit your content to all the major search engines such as Google, Yahoo, Bing, etc. Add your website’s main URL to these search engines in order to start the main process of getting your website noticed by the spiders.

Now sign up to the search engines webmaster tools in order to create a sitemap for your newly launched website. With this, you can now start submitting your website into the best free and paid web directories. But make sure that you submit your website to only the best ones and not to all the directories.

6. Submissions in social media websites

Another way of attracting the attention of the search engine spiders is by adding your website content into some of the best social media websites (from crawlers point of view) such as Mixx, Reddit, Digg, StumbleUpon, etc. which have a huge traffic.

Once you have followed each of these steps carefully, you can relax and then see the spiders come and visit your website and get it indexed on the search engines in the shortest time duration.

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How to deal with duplicate content on your website for better search engine rankings

Varun Bihani — Wed, 23 Jun 2010 16:49:56 +0000

Simply posting an article on your web page will not help it come up in the search engine result pages, especially if it’s a duplicate content. Search engines usually don’t approve content which appears on several web pages and locations. Such duplicate web content is also one possible reason why various web pages are not usually indexed by the search engines on the web. There are a few possible reasons as to why the search engines don’t quite fascinate duplicate content displayed in several web pages. Well, below are a few situations where the search engines easily identify duplicate content posted on the web.

In the ecommerce websites for product descriptions

Any newly launched product has several distributors on the web. As a result, these websites offer the same text about the products and their features which thus makes them duplicate content on the web.

Alternate print pages

Several websites on the web offer a specific printing format with the same content on them. If the owner of the website doesn’t make use of the robots.txt disallow command, then the search engines don’t index these web pages.

Canonical issues

Search engines usually index the URLs as compared to the webpages and so, there are chances that they index the same website displayed in different forms. The content of the same website is hence showed as a copy of itself and hence the search engines don’t index these webpages.

Apart from these three reasons, there are several other situations such as session IDs for search engines, syndicated RSS feeds, etc. where in the search engines identifies duplicate content. We will post more details about those in near future. Keep following the KPMRS blog for these tips!

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How universal search is changing the SEO industry

Arjun Sarode - Co-Founder, KPMRS — Mon, 04 Jan 2010 08:27:41 +0000

Universal search a.k.a Blended search is something that every person (who depends on internet for his daily and intellectual needs) experience every time he submits a query on his favorite search engine. The idea was first thrown in the year 2001 by Marissa Mayer, VP – Search Products & User Experience at Google who also wrote an article on the topic back in May 2007, when Google officially rolled out the concept on its search engine – Google.com. Today we see all major search engines have adopted this revolutionary approach to make search experience even more richer, and yet simpler for the user who is looking for most relevant information on web in the least possible time.

But what exactly is Blended Search?

As the name suggests, Blended search is the process of blending or mixing content from multiple sources and displaying them together on one page. When the idea was launched around two and a half years ago, the main sources of the content were – news websites, videos, images, local and books which are still independent vertical search engines. But today, we have started seeing more results from social networks like facebook & twitter and press release website which are updated more frequently than any other online media.

Universal Search is also known as Blended Search. Click on image to expand

And how is it changing the SEO industry?

Earlier, website owners used to optimize their website with only focus on relevant content so that search engines can rank their websites on top of search results. It doesn’t work the same these days now since search engines do not only rely on your website content. Instead, they have started looking for varied sources of information where they can find more relevant and updated content. News websites like CNN & Reuters; Social networking sites like Facebook & twitter; and Press release website like prweb.com etc are some of the sources that search engines rely heavily on for their content.

Please note that this doesn’t mean you should stop optimizing your website content. On the contrary, you need to start updating your website content more frequently now since search engines love new, updated & relevant content. This is probably why many company blogs and press releases have become so popular these days.

But is it really changing the SEO industry?

Yes, it is. Because people have really started publishing their content on all the types of online media which has slight chance of being crawled by search engines and get ranked on first page. Here are the few examples -

Image results – All the search engines already have image search as an independent search engine which drives more than 10% of traffic for website owners. People have been focusing on optiming their images by using alt tags and more proper image names for quite some time now.
Videos & Slideshows- YouTube, owned by Google has the highest number of videos uploaded on the web. People have started publishing a video presentation of their company or products demo. They, then promote it on YouTube by writing comments, adding ratings and sharing with more people so that it gets enough popularity to get ranked on first page of search results. Then these videos or presentations are pushed on to other popular aggregator sites like Vimeo, Slideshare etc.
News Results – Press & news websites are the most hit upon source by website owners. There has been an evident surge in press releases published in last few years by website owners. The only reason being the importance given to such sites by Google.
Local business listings – Google, Bing and Yahoo show their respective maps to show local business listings. Hence, every website owner makes it a point that their business is submitted in local business listing directory. They strive hard to promote it by adding more ratings, comments and sharing with friends & existing clients.
Three blogs a week has become a reality. Website owners do not miss a single news however trivial it is, just to have something new up on their company blog. [Don't worry this post is not one of those ]
Social media marketing (SMM) – SEO Companies have started offering a new service called ‘Social media marketing’ wherein they promote their brand on social networking websites like – Facebook, Twitter, Delicious, Digg, Myspace etc. They do it by submitting their brand name, linking it to their website, building network of friends and by commenting on other blogs.
Google Product search – Online shop owners are utilizing this feature to promote their products on increase sales from Google organic search result. Google offers merchants a separate place to submit their products individually with prices and description. Google then shows their products on top of search results for the relevant query.

Clearly, the focus on just your website’s content is the thing of the past. In order to maximize your chances to be on the top of the search engine rankings and drive more traffic, you have to be on your toes all the time and exploit every source of data that major search engines scour today for their search results.

Let us know what you think of today’s post. We look forward to your comments on the latest trends being used in the SEO world. If you liked reading this post on The KPMRS Blog, do subscribe to our feed now!

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How to consolidate your webpage rank

Varun Bihani — Fri, 20 Nov 2009 05:19:05 +0000

How many of you think following URLs are all the same?

http://www.example.com (TYPE 1)
http://example.com/(TYPE 2)
http://www.example.com/index.html (TYPE 3)

These URLs may point to the same webpage and show same content but technically they all are different. Search engine crawlers consider them as all different URLs which means they all will compete with each other for their positions in SERP.

Think about a scenario where 100 websites have put your link on their home page. 30 of those sites are pointing to Type 1 URL. 25 are pointing to Type 2 URL. 45 are pointing to Type 3 URL.

Now they are all pointing to your home page but to different URLs. So you are losing a huge chunk of backlinks for 1 common page which you could have got if all 100 links were pointing to just one URL.

There is a very simple solution to fix this problem. Choose just one common URL (whichever you prefer) and forward all the other URLs to that one URL. Make sure you use 301 redirect to forward the URLs.

Using 301 redirects can greatly help in consolidating your website rankings

It is a very simple technique to make sure you do not loose any link juice in the SEO Campaign for your website. If you liked reading this article on the KPMRS Blog, make sure to subscribe to our feed!

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