Social media marketing has become a very popular strategy to hold the customers who have visited your business website. Through social media sites, you can continue to communicate with your customers who have left your website without making any acquisition. Your business website can encourage communication between the customers and your products by giving links to your social media sites on your website.

The main aim of social media marketing is to drive visitors to your website and to take them from conversation to conversion. There are many tools of social media which helps in marketing of your products.  Here are three basic tips that you can keep in mind while making your website social media friendly.

1. Check different publishing tools like Hootsuite and many others before using them as a publishing tool for your website. When you share your website through these tools, some of the website content seems off the page. So before choosing any publishing tool, try them and see how your website is looking while shared on social media sites.

1. Do not forget to label the “share” and “follow” button clearly. It is very important to have both the buttons in your website. Make sure you keep them clear at a visible place. You can put “share” buttons below your copy. You can put “follow” buttons in a fixed place throughout your website. You can label “follow us,” “like us,” and “friend” buttons.

1. Do not use icons that take your visitors off the page. This way you may not only lose your visitors but also distract them by opening pages. There are many icons available that you can use for following and sharing your content/website. These icons open in a new screen and disappear and your visitors will not leave your website.

Some websites make it difficult to share their content and information. It is relatively simple to make some changes to your company’s website by keeping above points in mind. These points will be helpful in making your website social media friendly. You can attract many customers and encourage them to follow you on different social media profiles.

Google+ has lots of useful inherent features for businesses, professionals and users. It provides great opportunities to build strong community of users. It also helps in brand building. But how can you optimize your Google+ Business Page? Here are some tips to optimize your Google+ Business Page to improve your search engine ranking and online presence.

- With “Create a Page” option you can select from options like, “Local Business or Place,” “Product or Brand,” “Company, Institute or Organization,” “Arts, Entertainment or Sports” and “Other.” You can choose the one that suits the best with your business.

- Once you have selected the category, now you need to fill in the relevant information. For instance, if you have selected, “Company, Institute or Organization.” You need to fill information like Page Name and Website and select the category. You can easily classify your website and content for specific users. To optimize this feature, you can implement target keywords in the Page Title. Implement the most suitable keywords to describe your company and business. Your target keywords will increase your Google+ visibility whenever a user will conduct a search using these keywords.

- In tagline section you can explain yourself. You will get up to 10 words to describe your business. This is the place where you can implement the most profitable keywords and keywords with high search volume. You can also include your company name for brand building. Also include an appropriate profile picture. It can be your company logo or most popular product picture.

- It’s time to share your Google+ Business Page. You can share your Business Page through your profile. It will be publicly visible. You can modify it to improve your page ranking in the search results.

Remember that Introduction is the most important part of your Business Page. You can use this to describe your company and why you are on Google+. You can start building networks with people. You can also provide other related links and contact details.

If you optimize your Google+ properly, it will help you increase your Google+ popularity. You can build relations with customers, professionals and other business associates in your industry niche.

Search engines now considers social media elements in search results. Reviews, comments, likes and tweets are the part of search results. To improve your social popularity you need to provide valuable content. Interact with your circle on regular basis. Ask for their reviews and feedback about your products and services. Try to fix the problems and issues that they have with your products and services.

DAO takes Search Engine Optimization to the next level, where keyword search results includes images, videos, podcasts, message boards, animation, maps and other non-textual files. Marketers who use videos, audios and other media elements in their sites can gain better visibility by obtaining DAO.

Digital Asset Optimization is a blend of SEO and SMO

DAO is the expansion of Search Engine Optimization that focuses on new media types and social media releases. DAO looks for media types and optimizes each media type separately.

Recently a Forrester Research study found that:

-Less than 20 percent of marketers insert keywords into file names of their videos on their sites.

-Even fewer marketers write keyword-rich captions or create online video libraries.

Now search engine results patterns have changed. If you scroll down in search engine results you will find videos from YouTube and other video sources. Search results also display images related to your
keywords. Therefore it is essential to apply keywords in videos, images and other media files.

Identify searcher’s objective with keyword research

you can determine your searcher’s objective with keyword research tools like www.kpmrs.com. For example, if a searcher enters keywords ‘mobile phones’ it indicates that they are planning to buy a mobile phone. Same as, if they enters keywords like “Samsung Galaxy S II” explains they are about to make their acquisition. You will find out that these keywords appear in videos, images, conversations, tweets and other social media monitoring tools.

Categorize media types for keywords search

Do a research on what media files search engines display if you enter a keyword. Search engine results suggest a combination of media file formats. You can acquire the one which has appeared frequently in the results.

If you do a search on “Samsung Galaxy S II” it will display thousands of results appearing in Google search results including videos, images, news and offers. You can apply this with any keyword search
and will get results suggesting different media types for that keyword. You will find out that videos and images can be utilized to improve your DAO.

Plot keywords in digital asset

find out what kind of keywords people are using in your keyword research tool. Then you can plot those keywords in your digital assets. You can start with a keyword and then break it down into sub-points. For example initially you used a simple keyword “Samsung Galaxy S II,” later you use long tail keywords like ‘Hands-on Samsung Galaxy S II.’ This will take your visitors to the video of ‘Hands-on Samsung Galaxy S II.’

Use media files to explain or define your keywords. Use videos to enhance visibility of your site. Post them on YouTube or other video sites. You’ll be noticed through social media channels as well as your
own site.

Name your media files with keywords and labels

Files names and keywords are essential part of Digital Asset Optimization. Use keywords for naming images. Add a small description of videos in your video files. For instance, instead of naming your
image file as ‘342.jpg’ use ‘Samsung galaxy.jpg’. Images will appear in the search engine results pages and improve your presence on the web.

Digital Asset Optimization can boost your existence on the web. Just as SEO does it with keyword search, your DAO will do it with videos, audios, podcasts and other media formats. Your presence on the search
engine result pages will help you promote your business. You can gain traffic, page rank, multimedia indexing and have more target audience towards your site.

Social media today is the next level for marketing be it Facebook, linkdein, twitter or MySpace. So how does these social networking websites fold into your marketing strategy? Social media not only helps you create positive brand image, but also to improve search engine ranking. This happens as social media pages create quality backlinks to your website enhancing your rankings.

Here are some simple tips that could help you in lead generation through socializing.

Devote time in socializing

Make sure you devote considerable time in socializing on a regular basis. The more frequent and upbeat you are the better. It could be building new contacts, connecting to blogs, joining group closely related to your field of work.

Set a daily goal

Link building in itself is a continuous process, so it needs daily attention. Even if you are busy, make sure you spend some fixed amount of time with a fixed goal in mind.  Doesn’t matter if the goal is making one new contact a day!

Project other person’s interest first

Politeness and chivalry always leave a good impression. So while making new contacts don’t seem desperate, like door to door salesman. Always project other person’s interest first. Also be very personal while talking to the other person.

Exchanging links

Once you are in company of other intellectuals, exchange of ideas and reciprocal linking happens, especially on blogs. Although reciprocal links do not carry much worth in search engine rankings, they are important for building of goodwill.

At Galaxy Weblinks Inc., we provide you with complete package for lead generation, link building and social media marketing. With experts in all such fields we give your company a boost in your web presence with measured results

In this constantly varying web world, such information is very crucial for all sections involved in digital marketing. The complete incident will be scrutinized to understand the ranking pattern of the search engines through social networking. The search engine representatives confirmed the following:

• Organic search and page rankings are adjusted after the engines catch special or sudden rise in popularity among the shared content. The authority of a social networking user could be under the scanner or highlighted in case, their particular article is liked or retweeted frequently beyond certain number of counts. The followers of such member may be under tabs to find out the relevance of the tweets or likes, the reason for such high count can be traced as well.
• Authority of the person sending such high number of tweets or referenced articles is considered. Internet allows us to mask real identities at a certain level, so if well known identity is associated with these web likings, Google and Bing do consider what is legitimate or not.
• Priorities of links are assigned after considering the individual involved in the popularizing of particular site on the network. In certain scenarios Google highlights the page ranking as per the author and popularity of the web page.

The ‘Social authority’ of Bing and the ‘Author authority’ of Google are designed to analyze the sharing activities involving links of websites and their sky rocketing popularity. To really understand the complex indexing and ranking process we need to go into depth of the sharing method.

Recent or older sharing period can give hints to the validity of a popular site. When a RSS feed is first released it can be important, but as time passes by the likeability decreases. Interesting articles can be in circulation for years though.

It is obvious that something is fishy when one account is promoting few product hundreds of times, rather than normal scenario where one account engaged in liking hundreds of different products.

Search engines may scrutinize the anchor text and the links related to the posted and favored article. It can give away the secret, if an article was genuinely liked or has been tampered with. Following the clicks and other activities of the account can signal, if the link is just given weight or it was relevant for real.

Twitter/Facebook can disclose, if the links were authentic or not by analyzing the friends and followers of that particular account. Spam and illegitimate content will have a distinct set of fans or friends compared to the real time people engaging in social networking. The source of your link can also lead the search engines to the friends and members of the popularized webpage. If the source encouraging a link is a well known authority, the next related sender also becomes crucial.

Search engines have always been many steps forward from the SEOs in tracing and understanding the working of spam and dishonest rank builders. The search engines can check for interactions between the members and friends popularizing the particular link and find out the reality. Valid friends sharing true interests can easily be distinguished by the powerful search engines from the fake page lovers.

The patterns of conversation, sharing activities and history of a particular authority account can highlight the webpage with real or spam content. The search engines can inspect how regular tweets and sharing of information among a group of individuals mean more, than another section rarely interacting online.

SEO and social media networking to promote products can improve a lot, if these ideas are understood well and used for our benefit. The prime aspect of this revelation will show how spam could be involved and affect users with personal accounts. The count of social networking users is reaching beyond millions now-a-days.

Driving traffic to your website has become more competitive and every move on the social media website is being watched closely by the search engines. We can be smart, but it may take a while before we outsmart the geniuses working on keeping the reputation of search engines high.

Web marketing section is improvising itself, beating out illegitimate and spammed content efficiently at a very fast pace. SEOs working religiously along with the search engine traits are happy about this aspect for now. Only time can tell what will be the next big step to promote products online, either the straight approach or a very twisted way.

YouTube is now used as an SEO keyword research tool for selecting optimum niches and keywords for different websites. The video hosting platform can now help you find important and relevant data about keywords and topics that you are not quite aware about in this online business industry. Well, in order to better understand the video tool and its new use as an SEO keyword research tool, let’s take up a small example.

Consider that you have just started up a new SEO contract for an eye specialist in UK. So, in order to start up your SEO campaign, you require performing a proper keyword research about the related niche for the better understanding of the niche market, its future opportunities, etc. This initial research is extremely essential as the entire SEO campaign and the website structure is dependent solely on this keyword analysis and research. As a webmaster, you are not quite aware about eye problems and the related treatments. However, with the guidance of your client, you are provided with some very basic knowledge about eye problems and its treatments. Hence, with this basic information, you use the Adwords keyword tool for “eye specialist” and try searching for its related keywords.

The keywords prompted by the Adwords tool, however fail to provide you a wider picture of the keyword and its future ROI. The keyword tool does not give you any idea about the other relevant keyword phrases, related services that your client may prefer, or the basic reasons that lead to eye problems. The keywords for these topics can however be obtained by your own research and not with the help of keyword tool. This is exactly where the video hosting platform, YouTube comes of great help in selecting the best keywords for your clients.

YouTube as a Keyword Tool

Unlike any other online software, YouTube is easily accessible to all its worldwide users. However, the most attractive feature about YouTube is that the Google system prompts all its users to give a small description about the topic or the video which the user is searching the web for. You can insert, relevant titles, tags, explanatory text, etc. which makes it easier for the system to search the particular video. As a result, this will allow you to find more valuable information about the topic, eye specialist in UK.

Searching “eye specialist” on the video hosting platform provided a minor 1,290 results along with a series of other most commonly used eye treatment methods. The result also offered other keywords such as, eye doctor (301,000 searches), laser eye surgery (368,000 searches), eye surgery (673,000 searches), etc.

As a layman in the field of eye therapies and treatments, finding terms like laser eye surgery was completely unexpected. As a result, searching for relevant keywords on YouTube became a very profitable service. Well, once you have finally scanned through the eye specialist videos, you can jot down the important terms and treatments that are related to the main target keyword, eye specialist. Once you have this list of related terms, you can then research them on Google Adwords tool for selecting the best keywords with less competition for your client website.

A proper analysis of these keywords and their relate terms can hence provide you the entire picture of the selected keywords, its services and relation with the other products. Applying these keywords into the client website can further help you to promote your client’s profession and services in the market. In simple words, YouTube has been proved as a very effectual SEO keyword research tool by all webmasters.

In reality, a simple content without any optimization fails to attract the deserving conversion rate or back links. As a result, it gets essential that you promote your content on the web by implementing the various SEO strategies. However, not everyone prefers to spend money on promoting link baits. Hence, here is a list of 10 Easy and Free strategies that you can follow for boosting your link bait conversion.

1. Challenging Title: Title of the content is the most essential part. It is the title which will attract the readers on the social network and will also comprise a link on the communities such as, Facebook and Twitter. Hence, the title should be challenging and interesting for the readers to click in and read.
2. Link with Others: A good textual content that succeeds in internal linking consequently also succeeds in attracting traffic and a richer anchor text. As a result, the people to whom you link, will later link back again to your website, while also spreading the news about your website to its network.
3. Take help of Experts: Internet is by itself a huge community that unites people from different places for a particular reason. As a result, you can now easily connect yourself with online experts and bloggers by asking them intellectual questions about any hot topic. This will further help the bloggers and experts to come and visit your website, thus optimizing your repute in the internet world.
4. Emphasize in your Network: Creating link bait using uncommon methods is quite natural.  However, apart from just posting your updates on the common social networking sites like Facebook and Twitter, you can also tweet or write individual messages to your friends or groups of people who may perhaps be interested in your content. Moreover, you can also modify your email signature and add a hyperlink to it for informing your colleagues and friends about your content. This will hence add an extra push to your link bait conversion.
5. Target all bloggers: Bloggers are the best people who can provide back links to your website or blogs. Hence, if your article already targets the best bloggers on the web, it’s great! But if it does not, then you should take the help of reputed bloggers who have already blogged about the topic in the previous.
6. Select the best Social communities: People in the social networking world, usually prefer different networking sites based on their interests. As a result, it is usually not quite enough to submit your content to only the main social networks. Instead look for submissions in as many networking places possible, including the niche specific social networking sites.
7. intext:yourdomain.com -url:yourdomain.com: Users on the web are many a times seen to mention your web page or link on their pages without adding a hyperlink. For instance, yourdomain.com. Searching for such text mentions on the web is also quite fruitful, especially when you are interested in boosting your link bait conversion. Hence, in case you find such mentions, you can always request them to add a quick link to the text for boosting your online presence.
8. Link building for the page: link baits, usually, are not always successful, unless your site is already very popular and receives huge visitors every day. However, in order to make your website popular, make sure that you add some on-page SEO strategies, such as making links yourself for your site’ specific pages. Hence, when you submit your links, you can simultaneously market your article and press releases which provide great back links to your link bait, thus also giving it a decent organic traffic.
9. Make the content embeddable: Setting aside all types of SEO strategies, the most important factor that actually attracts visitors to your website is the content you have written. Hence, the content should be such that people not just link to the content but also embed it to their blogs, profiles, etc.

Topical conversations: once you publish link bait for your content on the web, you should then be ready for any possible conversation regarding the content topic. In such cases, you can take the help of Google Alert for all your targeted keywords to stay on the top. Participating in these conversions will help you attract more people with your ideas, thoughts and knowledge. This will hence help you to further attract more genuine readers to your website or page.

But what exactly is Blended Search?

As the name suggests, Blended search is the process of blending or mixing content from multiple sources and displaying them together on one page. When the idea was launched around two and a half years ago, the main sources of the content were – news websites, videos, images, local and books which are still independent vertical search engines. But today, we have started seeing more results from social networks like facebook & twitter and press release website which are updated more frequently than any other online media.

Universal Search is also known as Blended Search. Click on image to expand

And how is it changing the SEO industry?

Earlier, website owners used to optimize their website with only focus on relevant content so that search engines can rank their websites on top of search results. It doesn’t work the same these days now since search engines do not only rely on your website content. Instead, they have started looking for varied sources of information where they can find more relevant and updated content.  News websites like CNN & Reuters; Social networking sites like Facebook & twitter; and Press release website like prweb.com etc are some of the sources that search engines rely heavily on for their content.

Please note that this doesn’t mean you should stop optimizing your website content. On the contrary, you need to start updating your website content more frequently now since search engines love new, updated & relevant content. This is probably why many company blogs and press releases have become so popular these days.

But is it really changing the SEO industry?

Yes, it is. Because people have really started publishing their content on all the types of online media which has slight chance of being crawled by search engines and get ranked on first page. Here are the few examples -

1. Image results – All the search engines already have image search as an independent search engine which drives more than 10% of traffic for website owners. People have been focusing on optiming their images by using alt tags and more proper image names for quite some time now.
2. Videos & Slideshows- YouTube, owned by Google has the highest number of videos uploaded on the web. People have started publishing a video presentation of their company or products demo. They, then promote it on YouTube by writing comments, adding ratings and sharing with more people so that it gets enough popularity to get ranked on first page of search results. Then these videos or presentations are pushed on to other popular aggregator sites like Vimeo, Slideshare etc.
3. News Results – Press & news websites are the most hit upon source by website owners. There has been an evident surge in press releases published in last few years by website owners. The only reason being the importance given to such sites by Google.
4. Local business listings – Google, Bing and Yahoo show their respective maps to show local business listings. Hence, every website owner makes it a point that their business is submitted in local business listing directory. They strive hard to promote it by adding more ratings, comments and sharing with friends & existing clients.
5. Three blogs a week has become a reality. Website owners do not miss a single news however trivial it is, just to have something new up on their company blog. [Don't worry this post is not one of those ]
6. Social media marketing (SMM) – SEO Companies have started offering a new service called ‘Social media marketing’ wherein they promote their brand on social networking websites like – Facebook, Twitter, Delicious, Digg, Myspace etc. They do it by submitting their brand name, linking it to their website, building network of friends and by commenting on other blogs.
7. Google Product search – Online shop owners are utilizing this feature to promote their products on increase sales from Google organic search result.  Google offers merchants a separate place to submit their products individually with prices and description. Google then shows their products on top of search results for the relevant query.

Clearly, the focus on just your website’s content is the thing of the past. In order to maximize your chances to be on the top of the search engine rankings and drive more traffic, you have to be on your toes all the time and exploit every source of data that major search engines scour today for their search results.

Let us know what you think of today’s post. We look forward to your comments on the latest trends being used in the SEO world. If you liked reading this post on The KPMRS Blog, do subscribe to our feed now!

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish.

Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two.

“Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,” said Shiv Singh, VP and Global Social Media Lead at Razorfish.

“Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.”
The question is now: How about you the small businesses and your social media activities?

More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer.

To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing.

You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement.

Be helpful and be valuable offer relevant content. This is the way how you as a small business can gain customer loyalty.

– Be the flame not the moth! –

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Social media is the buzzword today and everyone is spending a considerable amount of money in SMM (Social Media Marketing to the lesser known) as a part of their Internet Marketing budget. When we started KPMRS, the idea was to help SEO consultants, internet marketers or any website owner by monitoring their website rankings on 3 major search engines – Google, Yahoo & Bing. But this idea was not unique and we are still not the only providers who is tracking your search engine rankings.

But we also wanted to provide something extra, something different and unique from what others are providing. Sticking to that principal, we thought of providing a report of how popular are your websites on the social networking & bookmarking websites like – Delicious, Twitter, Flickr, Technocrati, Digg etc. I personally found it very interesting and useful to find my website’s social activities along with its rankings on search engines – all at one place.

Social popularity report for your website

Unfortunately, the numbers are not very great right now, but we were not expecting a lot in just a month anyway Although it does tell me that more than 80 people have bookmarked our websites on Delicious and 30 people have talked about us on Technorati. So far, so good!

Check your website’s social popularity with this tool. Sign up now, submit your website and see how popular are you in social media industry!

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