According to the latest reports by Mashable, Wildfire’s CEO Victoria Ransom believes that comments are down with the Timeline redesign because “It’s much more difficult to see users’ comments, both on a brand’s wall and in the newsfeed.” Adding to the issue, “Comments from other fans don’t show up in brands’ posts on users’ newsfeeds and because Timeline is now so visual with so much real estate taken up by pictures and videos, comments are quickly collapsed. This encourages ‘likes’ and ‘shares’ more than comments,” Ransom says.

Remember these are just early reports and they are not to discourage you. The reports are suggesting that there is a lot of scope for improvement in your marketing strategies. To make your brand page look better, you need to give attention to minute things. Here are a few tips to help you make your Timeline more meaningful.

Let the cover image speak for your brand

Cover image gives you an opportunity to present yourself in front of your fans. You can visually inspire your fans towards your product/services with the help of cover image. You should make full use of this space on your brand page. Facebook has very strict rules about what you ‘can’ use and what you ‘cannot’ use in the cover image. It strictly says that you cannot include your contact details or any calls to action in your cover image.

Option to highlight

When you publish an important story on Timeline about your company, make sure to click the ‘star’ button to highlight it. ‘Star’ button is given on the upper right corner of each story. Facebook timeline provides many viewing options to the visitors. It also has one option that will take them to all your highlighted stories. So your valuable story will not be missed out. Remember that your aim should be to share valuable, meaningful and informative content with your fans. So make sure that you highlight only worth stories.

Apps and not Tabs

Timeline has replaced the old tabs with the new apps. Apps are displayed under the cover image with thumbnail images. You will see four apps are always displayed. You can swap positions of the apps whenever you want. Try to use these apps to attract more visitors. You can create apps that will take the visitors to your videos, blog posts, contests or your online store. You can use up to 14 custom apps.

Show milestones on Timeline

As the name suggests timeline means a sequence of related events that are arranged in chronological order. You can also set your milestones, your achievements on the timeline. This will help visitors to understand your company in a better way. You can highlight your company’s details on timeline like its opening, launching of new products from time to time, rewards received, your partners etc.

Take out some time to see what others are doing with this new feature, get some inspirational ideas. Remember that Timeline is still in its initial stage. Give yourself some time to learn and use it more effectively. Facebook is a useful tool for marketing if used properly.

The biggest challenge for a marketer in content marketing is producing content that engages customers during the purchase process. As a marketer you must ensure that is your content marketing successfully meeting your goals? Here is content marketing checklist:

The most important part of your content is topic. No matter how effective you’ve created a video, article, infographics, your content page needs a powerful topic. Content topic is the first thing that comes up in the search engines result. The best way to decide a good topic is to read and read more.  Look what other people are writing, on what subjects, and what infographics they are producing.  Try to be different, come up with unique subjects. Do not copy others but try to discover something that your audience will want to read, listen and watch.

The next thing you need do is to write a strong Meta description. Meta descriptions won’t help you to rank higher on the search engines pages but searchers will see it. It works as an extended version of title. If your content has images, use keywords in the image file name. Make proper use of ALT and Anchor text, so the searcher looking for images can easily find you.

Once you’ve done with topic selection and Meta description start promoting your content.  Start with the social networks (Facebook, Twitter, and LinkedIn).  Build a good following on these social networks to increase traffic to your site. You can also mail the link of your new posts to your subscribers. Regularly read and comment on the blogs. Add links of your post at the end of comment.

Draw audience’s attention by adding impressive beginning in the content. Get to the point, what your blog is all about. If you are posting an informational content, it should be clearly stated.  For instance an infographics title should immediately relate to the image present in it. An instructographic’s title should exactly tell the readers what it’s going to instruct.  Don’t make your readers work hard to understand the purpose of your content.

Above checklist will help you to improve the content marketing for your company and will get more clicks, more visitors and more readers for your fresh quality content.

Titles

Titles of your webpage should be authentic. Avoid keyword stuffing in your titles. Do not force keywords in the titles, it looks like that you have intentionally targeted them in the title to achieve high ranking for those specific keywords. With keyword stuffed titles you can achieve high rankings, but subsequently your website’s ranking will fall down. Revisit your site to find out keyword stuffed titles and make the necessary changes.

Internal links

Providing lots of internal linking in a webpage may also lead your website to spam. Anchor text and other internal links are important from SEO perspective, but overdoing it can be harmful for your site. If you have a blog and want to drive traffic to your website, use one or two anchor text links. This way it will look natural and informative to both users and search engine.

Footers

Providing lots of links in the footer is not a good practice. Provide the information that users are expecting to see in the footer. Provide important links in the main menu of your site and other information in the footer. Don’t overwhelm visitors with lots of anchor text and links in the footer. Let it appear clear and obvious.

Content

If your website fail to provide valuable, informative content or images or call to actions, your website can be marked as spam. Keyword stuffed and duplicate content is not worthy from search engine ranking perspective. Visitors will not spend time on your website and there will be lower conversion rate and traffic to your website. Always provide unique, worthy and useful content to draw both visitors and search engine’s attention.

Backlinks

Getting links from unauthorized sources and low quality websites will also affect your website. If you have backlinks from such sources, it is hard to overcome and control this problem. Google always gives authority to a few quality links, rather than a large amount of links from low quality and unauthorized sources. Guest blogging, social media sites, reciprocal links and comments are the natural sources to get backlinks.

Webpages

If you have a large website with so many pages that provide similar content (using variants of keywords), is not a good practice. Google will consider this as spam. Every page of your website should provide specific information. Conduct research before you build your webpages.  You can target similar keywords in a single webpage, instead of building separate webpages for each keyword. This way you can provide a good user experience.

These changes are going to penalize the websites that are using these tricks to achieve high search engine rankings. Google is continuously updating its algorithms to provide more relevant and accurate results. Avoid excessive keywords and backlinks. Provide helpful and high quality content to draw both users and Google’s attention.

Below are the 3 research stages that will provide mutual benefit to you. First it improves the SEO of your client and the blogger you reach to.

In the first stage, you need to evaluate your content.  Do not push content, start providing it. When you reach out a blog either you already have content or you want to work with that specific blog to create content. If you already have a piece of content and want to place it, conduct some research before pitching the content.  Find out the selling point and tone of your content, whether it is timely, newsworthy or exclusive. Once you get an idea about your content, you can match it with the blogs that have similar interests.

Apart from this, you can work with the potential publishers to create content. This will help you in getting a piece of content that will provide a mutual benefit to both of you. However, to create content with blogger you need to follow some simple steps – the content should be very easy to convey. It should provide unique information and should be easy to relate to.

In second stage calculate the vertical. For an effective relationship, it is important to work from the ground up.  To understand the verticals, first you need to identify the three core components, leaders, current trends and competitors of the vertical. Once you have an idea of what verticals would fit into your content, you can get into more granular research.  For evaluating a vertical, follow three simple steps:

• Conduct a complete keyword research in order to find the leaders in your vertical of interest.
• Find out the current trends and themes to grow your content ideas.
• Read articles of your blogger.  Find the posts that get the most comments. Read full thread of comments to get better content ideas.

The last stage includes evaluation of blogs and your contact.  Before pitching your content ensure that you do not pitch your content on the blogs that do not publish guest posts. Do quick searches within the blog for guest post and if you don’t find guest posts, don’t force your content.

Also identify the tone of the blog.  The tone of the blog is important and your content should match that tone. Another most important step in your research is evacuation of your contact. Before pitching you should become familiar with the different types of influential bloggers. This is because each one requires different type of outreach.

Pinterest has become the third most popular social networking site in the US and can help you to encourage meaningful connections with your customers. Pinterest can be the best marketing tool for your business, but the question is how can you use it? The first and most important thing you need to know about Pinterest is, what it is all about. It offers you a great opportunity to build a free online product and service catalog. It is a content sharing site that enables you to pin images, videos and other things to your pin board.

Pinterest is an online scrapbook that enables you to create customized online bulletin, themes, boards or pin boards for popular categories according to your interest. These boards can include photographs, products, creative ads, and much more.

According to Google ad planner, a large percentage of users on Pinterest are women. Its demographic ratio says that from 80% to 20% users, 80% are female and 20% male. Pinterest users fall into three lifestyle segments:

Boomers & Boomerangs – This group includes adults and their grown-up children living under the same roof. They are contemporary consumers live in older houses. Most of the adults are in their 50s and early 60s while their teenagers are in their young 20s.

Babies & Bliss – This segment represent the premier’s lifestyle for large-families. Parents in this segment tend to be in their early 30s & 40s. Some key traits of Baby & Bliss include upscale large families, well educated, conservative views and interested in window shopping.

Families Matter Most – It is a fast growing segment. It consists of young middle-class families with active lifestyles. This group does not like window shopping. They are more interested to pin useful and practical things like easy recipes, kid’s friendly activity and healthy living.

The above information shared by Google ad planner may help you in knowing the user base on Pinterest. This will help you in accepting the fact that women are the core audience on Pinterest.

Pinterest’s interesting and creative features will help you to drive more traffic and selling more products. Pinterest is the best way to expand your reach. You can check if people like your product by simply going to pinterest.com/source/yourdomian.com to see the users pinning your photos. You can also see the repined or liked photo and even Pinterest follower’s comments.

Many marketers are perplexed why Facebook is spending lots of money in Instagram that has no revenues? Reality is that it was worth whatever Facebook felt for paying it. From the past 18 months, both Google and Facebook had approached Instagram, but the result was not in their favor. At the end Facebook has offered a huge premium to the Instagram and got the deal.

Facebook’s business model is based on the photos. Photos are on the top when it comes to generating comments, the basis of next post type by more than 8 percent. Sharing videos has also increased and it is best to generate shares, video posts in the new Timeline layout. Earlier Facebook mobile application was not working well on the mobile devices. So it was a right move by Facebook to buy Instagram.

Mobile devices have made browsing more fun and easy on the move. The number of smartphone users is growing day- by-day as there are more useful and advanced apps are being launched every day. Facebook has more than 425 million active mobile users. Thus Facebook has started improving the Facebook mobile features. This was one of the biggest reasons why Facebook bought Instagram. Instagram will shape up Facebook and it will bring it to the mobile age.

The big brands are paying attention on the Pinterest, Instagram and Flickr to find opportunities to grow their businesses. There are many platforms which serve you with the photo features and mobile sharing, but they are not as user-friendly as Instagram. From marketing perspective, Instagram is the best option, as it allows easy pining or changing photos.

Facebook has taken the step forward and bought Instagram. It is dominating the world of social media and trying to lead the mobile world as well. Facebook is best platform to grab users’ attention. It has brought opportunities and future prospect for marketers, innovators and users with the help of Instagram.

Link building is a process of getting links to your website from other sites. Getting links from a website used to be an easy task, but as “link relevance” came along, this process has become more complicated. “Relevancy” is the one thing you should keep in mind.

Link building

Here are the ways to help you get started

• Guest blogging is an effective way to market your website. It helps you to build brand awareness and generates traffic to your website. It is the best tool to get more backlinks and improves your link building program.  A single backlink from a well-known and popular blog in your niche can have a great impact on your rankings.
• If you’re new to the online world, it doesn’t mean you are new to the offline world as well.  Use your offline relationships to establish online relationships.  If you have already established yourself offline, take those relationships online.  Ask for links from your friends, partners, stakeholders, vendors and others whom you know already offline.
• Find online forums and communities related to your topic and niche. Become a member of related communities. Participate in the discussions.  Post your own questions and answer to the questions posted by other members. This will help you in establishing relationship with them and it will also boost your link building program.
• Join local chamber of your community.  Through this you will get more links and valuable networking opportunities. Go local, target local press. Whenever you launch a new product/service, let the local media know about it.  Local journalists are passionate to write about different things. Let them write about you and your business.

Building links is an important part of making your website popular and profitable. It requires a lot of time and attention. Above techniques will help you to reach more people and gain more popularity.

Hubspot Website Grader

Hubspot Website Grader

This is a free SEO tool that gives you overall score of your inbound links, for instance social popularity, website traffic, SEO and many other factors. All you need to do is submit your website URL along with your competitor’s URLs and Hubspot’s Website Grader will email you detailed report including-

• PageRank and number of indexed pages by Google.
• Provides number of inbound links and Hubspot analyzes the links.
• Competitive analysis

SEOmoz Linkspace

SEOmoz Linkspace

SEOmoz Linkspace determines the number of inbound links to a page and the number of different domains linking to a page. This tool also gives ranking of the page based on the quality and the number of inbound links. Full version allows users to evaluate the competitive links. Users can compare number of links, number of domains and ranking.

BuzzStream Link Building

BuzzStream Link Building

BuzzStream Link Building tool is very effective for link detection, suggestions, relationship management and link management. It segments your list of links and targets your efforts in virtually infinite ways. It saves your time in finding and prioritizing link opportunities. BuzzStream’s trial version is available for free.

Majestic SEO

Majestic SEO

Majestic SEO allows users to track link information for any domain. It provides detailed report that includes exclusive links and anchor text. This tool also offers a “daily update” feature that serves the daily journal of inbound links. Majestic Site Explorer report includes-

• Top backlinks
• Referring domains
• Top pages
• Backlink history

Above tools will be helpful to manage relationships and outreach. Tools can make link builders more efficient by automating routine work, thus it saves time.

We at KPMRS.com offer Backlinks checking and monitoring tool. It’s a free tool. It helps you know the number of websites linking back to your website. You can check and monitor your website’s backlinks report provided by Google and Alexa.

It also offers the following features:

• Rank checker widget
• Competitive ranking
• Social popularity & more

For details please visit us at http://www.kpmrs.com/backlinks-checker.php.

Webpage Optimization

Here are some ways to optimize your website pages

Focus on all your high level pages, especially homepage and pages with well written content. It is very important to have a good homepage optimization because homepage is the place where most of the visitors landfrom organic search or PPC ads. Properly optimized homepage can be beneficial for your website. It can increase your website’s traffic. Homepage is important for search engines, as it has more inbound links. Homepage optimization brings more interest and establishes your credibility. Optimizing these pages is useful at targeting broader keywords.

The next page you should optimize is the page that generates high revenue for your website. The page that brings more customers, keep them engaged and turn more conversion rate. These pages are very essential as they help you in growing your online business. For such type of pages, you need nominal onsite SEO changes to ensure the better performance.

There are some pages which do not generate more revenue but they are very profitable for your website. These pages include product pages either of your most expensive products or the products which are more reliable than others. It also includes pages of new products with exclusive terminology to popularize your brand. You should optimize these pages very effectively as they are the high converting pages of your website.

Optimizing large websites with many pages require lots of time, efforts and attention. An optimized page brings more value to your website. On-site SEO brings long term success to your website. Therefore it is important to optimize every page of your website before you launch them.

How to get started with Buffer?

With the help of this application, you can easily sign up with your social networking accounts. For signing up, you don’t need any password or email address. Once you are signed in, you can effortlessly add your Twitter, Facebook and LinkedIn accounts. When you start adding accounts, you will get the choice which social network to add next. With these features you can also add your Facebook pages or profile to buffer easily.

Co-Founder Leo Widrich mentioned that there will be some other social networks added in the future, that is why they have left a slot in the “Connect a Profile” section. Near future there will be options available to add Google+ and Pinterest. These two social media networks have gained tremendous popularity. And Buffer is working to expand more with other popular social media sites as well.

Once you are done with accounts connection, you can start buffering the articles that you have found interesting and worth sharing. You will find the two most effective options to post are “browser extensions for Buffer” and “the Buffer button for blogs.”

If you are reading a page and you want to Buffer it, Browser Extension will help you do that. With the new link lead generation, you can get the preview of the link alongside a thumbnail. You can also install the buffer button for your website. Another feature of buffer is the ability to rearrange the items in your buffer, using simple drag and drop.

Buffer can update your LinkedIn profile which is important to improve the visibility of your profile and to enhance relationships with professionals. Buffer makes your work easy as it can post directly without going into the web version of LinkedIn. Buffer has made sharing easier and effective.