5 Simple Ways to Optimize Email for Mobile

“Email Marketing” can be defined as dissemination of specified information to the targeted audience. It includes planning, targeting, implementing and reporting. A commercial message directly marketed to a group of people using email is called email marketing. It involves email to send ads, request business or solicit sales or donations. It means to build loyalty, trust, brand awareness, etc.

Today’s world always looks for innovative ideas. “New & improved” slogan is staying more effective. This formula is also for smart email marketers.

User’s expectation:

The user’s expectations go on increasing day-by-day. One should update the email message regularly. It involves design of email messages, content they contain, when they arrive/reach, etc. This would show whether the customers stay in touch or appeal more towards “new and improved” method.

In last few years, more emails are read through mobiles than on desktop. Majority of people read their emails on mobiles. Therefore it is important for marketers to create an effective email compatible to smartphone screens. If the content were easily read by users, then response rate would be increased automatically. Normally the brand loyalty can be nurtured at the same time. While optimizing email for mobile phones, five techniques should be kept in mind:

1. KISS – “Keep it simple, stupid” or “Keep it simple and sincere” principle must be applied for mobile email messages. One should keep in mind the delete option of an email on a mobile device. Therefore, the emails must be short, sweet and simple directly point-to-point. The short and crisp sentences could attract readers.

2. The next important point is testing the links. If images are loaded, then one should test repeatedly whether the links are opening easily. One can check this out on various devices/formats. Generally, the subscribers would lose interest, if the data takes time to download. They may get frustrated, if they keep on scrolling to read the message. Hence, message should be easy-to-read.

3. If the link must get clicks or stand apart from other links, one should make it accessible. The link should not be hidden or combined with other links. One must make sure that the emails must include links to download option.

4. The next point is the mobile email recipient is usually multitasking and distracted. The content must contain quality matter with offers and relevant information. In this segmentation and targeting helps in reaching correct message for right customers at proper time.

5. The next aspect is that the customers might tag email as a spam. Here time is everything and mobile email uses a steady pattern.

One can monitor the results and the technologies will develop to empower information about the customer related to location, purchase, time, etc. In this way, small changes can boost up the smart growth of the business.

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