Importance of Colors in Websites Success
In internet marketing you dont deal with customers face-to-face, so visuals of your website are extremely important. One of the most important parts of visuals is Color. Colors are the first thing that draws visitors attention. They are capable of changing your customers’ mood. Each color represents different feelings. Choosing the right color for website is very important. Selection of colors should be based on four factors, your business type, your target market, message that you want to convey and the culture your target group belongs to.
Choosing the right color
When you select the colors for your website, remember that you are creating the site for users and not for yourself. Your online presence depends on the traffic you receive. Before you proceed, you must identify your target audience. There are many factors that could help you to identify your target group, such as age, gender and geographic locations. For example, if you are creating a website for a cosmetics company, then your target group would be women. You can select the colors accordingly. Don’t expect that every single visitor will like the color you choose, but make sure that majority of them like it.
Combining the colors
Combination of colors can bring better results if it is done in a right way. Complementary colors can be used occasionally, without overdoing it. You should choose the combinations keeping your business type in mind. For instance, business sites can select blue and white background color. Maternity or women-related sites pink should be preferred. For restaurant or hotel sites, red or orange colors can be chosen. When using complementary colors you can think of separating them with a thin layer of white, grey or black color, so that each color will appear separately.
You can get an idea of color combination from the following image:
Colors and cultures
When selecting colors for your website, you should also consider its cultural interpretations in your target market. For instance, white color is the symbol of peace and purity in the Western world, but in some parts of Asia it symbolizes mourning. Similarly, red color symbolizes good luck in China, but in Germany it means lack of luck. Make sure to select the right color according to your target market.
Importance of colors in a website is often overlooked, but colors have the power to impress or dispel your customers.