What Influences Online Customers?

Did you ever think about, what influences customers buying behavior? Small things like, size of fonts, website colors, grammatical errors can put off customers to move away from your site.

Below is a list of things that influences digital shoppers purchasing decision:

Phone numbers

The conversion rate will improve, if you provide phone numbers on your website. Customers feel more confident when they see your contact details on the website. They feel secure of having someone, who can solve their queries and assist them. Provide contact details at a visible place on your website. You can provide it in the footer.

Grammar and punctuations

Being grammatically correct may not pay directly to you, but it can be favorable for you in many ways. Putting periods in headlines can influence customers. A period affects reader’s reading behavior and it stops reader to continue reading. Not paying attention to grammar and punctuation can also influence your customers’ buying decision. It can reduce conversion rate.

Big buttons for call-to-actions

Providing too small or unnoticeable buttons for “Add to Cart,” “ Make Payment,” and “Checkout” can also influence customers’ buying decision. Use standard size for buttons. Place them at a visible place so that customers can easily notice them. It was found that big buttons for call-to-actions tend to do quite well.

The refund policy

Many marketers are not aware of the fact that providing a clear refund policy can reduce the shopping cart abandon rate. If you fail to provide a clear return and refund policy on your website, it can influence customers’ buying process. When you have a specific return date, keep close tabs on when the refund date is.


Images can also affect online customers’ buying decision. You can see dramatic swings in conversions based on what images you put on your website. Use relevant and high quality images to increase conversion and sales.

There are various other factors that influence online shoppers’ purchasing decision such as coupons, offers and daily deals etc. These things can encourage customers to buy your products and services and to come back to your website.

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