Working with 301 Redirects
You have a flourishing online property but with the changing times, it requires updates of additional technologies and a user friendly appearance. 301 redirects is the technology that proves to be a life saver in guiding the search engine spiders and users to your modified websites or URLs directly. Moreover, your website ranking is not altered preserved, if you use 301 redirects suitably.
Usefulness of 301 redirects
301 redirects means the content has moved permanently to this new location. Google suggests that when your site is shifted to a new domain, two sites are linked to each other. Apart from this, you can also use this redirects system for bringing multiple page browsers to the same content page of a website.
For example – If, you are using http.examplekpmrs.com/home as your main page; you develop new sites http.kpmrs.com/customerguide and http.kpmrs.com/newclient. So, if you want the surfer to come to home page through each URL, then the use of 301 redirects will do this small work for you. This code is handy for changing file names or to move any pages.
The visitor will generally not notice if the page is being redirected unless they see the change in URL. The 301 redirected pages linked well may not bother the customers at all. Surfers may concentrate only on obtaining suitable content in continuity during their browsing sessions.
Search engine interaction with 301 redirects
Search engine have to re-index the page with a 301 redirects. It is an automated process, so once your code is correctly executed your part is done. All previous content with the redirected page will be guided to this new URL. Old URL is taken off the web index to keep search efficient, but it may take time.
Error free redirecting
Do not confuse between 302 and 301 redirects, it can be dangerous. 301 redirects make permanent change while 302 redirects are used for temporary website change and alterations. Your content is not passed across to a new page URL when 302 redirects are used.
Meta redirects and 301 redirects are 2 different codes as well. Mixing them can also harm your website. Your users will be sent to a completely new page with Meta redirects. Indexing of the Meta redirected pages occurs in different way, new page is newly indexed. Meta redirects are also used as a spamming technique; your website may get penalized for it.
You need 301 redirects during following:
- Moving your page, directory or entire site
- Removing outdated content
- Using multiple page versions
If a structured change has been made to your page or if it is relocated you don’t want users to see the 404-file not found error. Google guidelines mention 301 redirects to prevent such errors. Check if moving a part of content works before taking the leap to move all content. Preserve your indexed ratings by moving everything in parts.
Old content like irrelevant products, old regulations and services that no longer holds to be true must be redirected to updated content. Reorganizing your site may require 301 redirects where traffic is null or reduced or in future the need of the page is not foreseeable.
Having too many pages with same content or access if not necessary can be redirected. Refreshing your content and providing links to multiple pages may be difficult and it can be managed with 301 redirects.
Use a link checker to see if all internal and external links are set as per required; especially if you are using absolute links instead of relative ones. Sitemap submissions will complete your task of redirecting the contents and pages online.
Process after 301 redirects
You have to make sure that 301 redirects have been incorporated in the code for a well managed site. Ascertain that the code works by checking the 301 redirects to keep your users happy about visiting the new webpage.
In the end
It is the need of the hour that allows decision of a site must to be redirected or not. Site redirection can have long term effects on your brand, its marketing and the users. Based on analysis and relevance you can do step by step web page redirection. The pages should land well in error free way for providing trusted browsing experience to its visitors.