Keeping Your Site Up To Speed

Speed is an important factor in our day to day life. When it comes to Google, it plays a vital role. Google delivers accurate, relevant search results to the users. Googles goal is to provide users relevant results and enhance user experience. Many sites concentrate on improving web quality and increase user satisfaction. Let’s look for the tools and factors that can be used to monitor, identify site speed issues, etc.

Factors that speed up a website:

1.One can set Google webmaster tools for the site. Google webmaster tools is a free web service by Google for webmasters. This helps to check indexing status and optimize visibility of the websites. The updated features help to build a strong relationship between you and search engines.

2.Firefox and Firebug plug helps to evaluate ‘page speed’ of your site. There are many tools to track and analyze your site’s current speed. There is also a plugin from Yahoo that analyzes the page and recommends ways to speed up the site.

3.One should focus on ‘HTML’ requests by picking out the problem with the complete report. The problem taking time to download is visualized. GTmetrix helps to look the grade performance at a glance of your site. The grades are provided individually against optimization recommendations.

4.One should keep tabs on site’s load time. One can also implement image optimization, HTTP request, server compression GZip, to speed up the site.

·In image optimization, images must not be larger than 100kb.

·If a browser requests more to the server, then more load is put to perform. The remedy is to reduce the number of HTTP requests made by combining files. This is done as JavaScript and CSS are time consuming.

·The server compression GZip is a method of making resources on your site into smaller files.

One can assess the difference in site performance after applying the rules mentioned above. Google labs give insight on your site’s speed. There is also a later version that helps to optimize site speed for mobile devices.

What Influences Online Customers?

Did you ever think about, what influences customers buying behavior? Small things like, size of fonts, website colors, grammatical errors can put off customers to move away from your site.

Below is a list of things that influences digital shoppers purchasing decision:

Phone numbers

The conversion rate will improve, if you provide phone numbers on your website. Customers feel more confident when they see your contact details on the website. They feel secure of having someone, who can solve their queries and assist them. Provide contact details at a visible place on your website. You can provide it in the footer.

Grammar and punctuations

Being grammatically correct may not pay directly to you, but it can be favorable for you in many ways. Putting periods in headlines can influence customers. A period affects reader’s reading behavior and it stops reader to continue reading. Not paying attention to grammar and punctuation can also influence your customers’ buying decision. It can reduce conversion rate.

Big buttons for call-to-actions

Providing too small or unnoticeable buttons for “Add to Cart,” “ Make Payment,” and “Checkout” can also influence customers’ buying decision. Use standard size for buttons. Place them at a visible place so that customers can easily notice them. It was found that big buttons for call-to-actions tend to do quite well.

The refund policy

Many marketers are not aware of the fact that providing a clear refund policy can reduce the shopping cart abandon rate. If you fail to provide a clear return and refund policy on your website, it can influence customers’ buying process. When you have a specific return date, keep close tabs on when the refund date is.


Images can also affect online customers’ buying decision. You can see dramatic swings in conversions based on what images you put on your website. Use relevant and high quality images to increase conversion and sales.

There are various other factors that influence online shoppers’ purchasing decision such as coupons, offers and daily deals etc. These things can encourage customers to buy your products and services and to come back to your website.