Business-to-business (B2B) marketers have the tedious job of influencing the buyers. They must educate the smart potential buyers; ensure that influencers are knowledgeable about their products. They must convince people for choosing their products than that of the competitors.

The best B2B marketers are successful because they start by building the brand. The best B2B marketers think like business-to-consumer (B2C) marketers.

Think Like a B2C Marketer:

The important thing is to create a great brand recall. Generally while choosing the product, brand name strikes first in the mind. Sometimes competitors do not drive the customers to make an immediate purchase but rather they create brand recall. This would influence the customers to purchase in the future.

Smart B2B Marketing = B2C with a Twist:

While applying this method to B2B marketers’ may be more challenging but it could work. In this, the marketers have to build awareness of the product. Normally the volume of B2B transactions is higher than that of B2C transactions.

The five strategies B2B marketers can implement is as below.

1. Creating brand recall:

The first step in B2B marketing campaign is to create brand campaigns and messages. Nowadays social media focuses to create content that attracts attention of the users. One should be creative to make new messages and slogans that help the audience to recall. It is the platform, which is easily accessible to anyone with internet access.

2. Know about audience:

One should not treat the audience as general consumers. The audiences are business professionals, who always look for most economical and high-value purchase for their companies. One should understand the needs of the consumers and consider the risks in mind while creating marketing strategies.

3. Visuals used to sell the product:

People always remember images long after they remember the words. The campaigns must be attractive, memorable and interactive. One should try to use interactive banners, social ads or videos to tell the brand story.

4. Maintain creative consistency:

The creative ideas must be consistent all over the marketing campaigns. These campaigns might include paid ads, social media, whitepapers, sales sheets and the website too. One should focus all media activities, as the target is to move buyers down the marketing funnel.

5. Personal Touch:

One point keep in mind, that the audience might be business people but not any automatons. In this world, most B2B campaigns may be boring. A more human touch will make campaign to stand out as they enjoy personal touch or good laugh. In addition, all marketing materials must favor them.

Email marketing is an important strategy to improve the sales of your products. It is the easiest and the fastest way to connect to a large number of people. It is the most cost effective way to communicate with your existing and new customers.

Using the email marketing correctly can bring in lots of deals for you. At the same time, if used overly it can lead to a drop in your brand’s reputation. There are certain things that you should keep in mind while sending emails, such as what should be the frequency of emails? How much content is appropriate in an email? What information should be included in the email?

Content is very important for a successful email marketing campaign. It should be informative, engaging and should persuade people to buy your products. Here are some points that could help you to write better content for your campaign.

Be yourself

Success of every business depends on the relationship shared between company and its customers. You should try to build good long-term relationship with the customers. Everyone likes honesty and wants to deal with honest people. The content you write should provide the correct information about the product. It should not exaggerate about the qualities of the product you are selling. While reading the email, customers should be able to find the real ‘you.’

Show your creativity

If you will try to sell directly then no one would be interested in reading your email. Use your creativity to convey the message. You can convey the message in the form of stories. The message should be entertaining for the customers. It should keep them engaged and simultaneously should encourage them to buy your product.

Use popular references

You should keep yourself updated about the latest trends that are popular amongst people such as what TV shows are currently popular? What are the latest movies that people are going after? What magazines, radio talks, books, etc are hot with your market? Then include them in your email in form of some analogies or stories.

You can also include some discount coupons with your email. Make sure to include your contact information in the email. Provide links to your website. This will help your prospects to easily find you and they don’t have to spend time to find you on internet. As with any other form of marketing, it is very important that you analyze the results. If you are not getting the expected results you can make changes accordingly.