How to deal with duplicate content on your website for better search engine rankings

Simply posting an article on your web page will not help it come up in the search engine result pages, especially if it’s a duplicate content. Search engines usually don’t approve content which appears on several web pages and locations. Such duplicate web content is also one possible reason why various web pages are not usually indexed by the search engines on the web. There are a few possible reasons as to why the search engines don’t quite fascinate duplicate content displayed in several web pages. Well, below are a few situations where the search engines easily identify duplicate content posted on the web.

  • In the ecommerce websites for product descriptions
    Any newly launched product has several distributors on the web. As a result, these websites offer the same text about the products and their features which thus makes them duplicate content on the web.
  • Alternate print pages
    Several websites on the web offer a specific printing format with the same content on them. If the owner of the website doesn’t make use of the robots.txt disallow command, then the search engines don’t index these web pages.
  • Canonical issues
    Search engines usually index the URLs as compared to the webpages and so, there are chances that they index the same website displayed in different forms. The content of the same website is hence showed as a copy of itself and hence the search engines don’t index these webpages.

Apart from these three reasons, there are several other situations such as session IDs for search engines, syndicated RSS feeds, etc. where in the search engines identifies duplicate content. We will post more details about those in near future. Keep following the KPMRS blog for these tips!

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Can multiple sitemaps be a website ranking factor?

We all know there are myriads of factors that determine your search engine rankings today. SEO has now become an art. It is no science anymore. The more experience you got, the more tests you do, the more accurate your future SEO results will be. Thousands of SEO consultants around the world are busy trying different ways to crack the search engine’s algorithms and find out how do search engines rank the websites.

Very recently, I stumbled upon this article that got me thinking if using mutliple sitemaps can also help boost my rankings? The article talks about how using multiple sitemaps can help you better analyze the number of pages being indexed by search engines, Google in particular. It suggests that you should group your pages into multiple categories for e.g. -

  • Blog posts
  • Product pages
  • Category pages
  • Services pages etc.

You can use this sitemap widget to create your website's sitemaps for free!

Once you get this done, create a sitemap that has the links to all the pages for these categories. You will now have better picture of the what type of pages are being accessed by Google crawler and help you filter the low-quality pages from your list. Because that is what will help your pages rank well on search engines. The lower the competition you have the better chances you have to top SERPs. By expunging low-quality pages from your index will help your high-quality pages in getting more recognition.

Again, this is not the fact. It is just a theory that has yet to be tested. Nevertheless, we would certainly like to hear the outcome if you try this method and it gives you any result. Keep following the KPMRS blog for more such buzz!

Share this article with friends
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  • email
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