Social media plays an important role in achieving success, popularity and high rankings. On social media sites, you get your core customers, close opponents and future prospects. Google is the most famous search engine worldwide. It has now launched its social network “Google+.”

Google+ has lots of useful inherent features for businesses, professionals and users. It provides great opportunities to build strong community of users. It also helps in brand building. But how can you optimize your Google+ Business Page? Here are some tips to optimize your Google+ Business Page to improve your search engine ranking and online presence.

- With “Create a Page” option you can select from options like, “Local Business or Place,” “Product or Brand,” “Company, Institute or Organization,” “Arts, Entertainment or Sports” and “Other.” You can choose the one that suits the best with your business.

- Once you have selected the category, now you need to fill in the relevant information. For instance, if you have selected, “Company, Institute or Organization.” You need to fill information like Page Name and Website and select the category. You can easily classify your website and content for specific users. To optimize this feature, you can implement target keywords in the Page Title. Implement the most suitable keywords to describe your company and business. Your target keywords will increase your Google+ visibility whenever a user will conduct a search using these keywords.

- In tagline section you can explain yourself. You will get up to 10 words to describe your business. This is the place where you can implement the most profitable keywords and keywords with high search volume. You can also include your company name for brand building. Also include an appropriate profile picture. It can be your company logo or most popular product picture.

- It’s time to share your Google+ Business Page. You can share your Business Page through your profile. It will be publicly visible. You can modify it to improve your page ranking in the search results.

Remember that Introduction is the most important part of your Business Page. You can use this to describe your company and why you are on Google+. You can start building networks with people. You can also provide other related links and contact details.

If you optimize your Google+ properly, it will help you increase your Google+ popularity. You can build relations with customers, professionals and other business associates in your industry niche.

Search engines now considers social media elements in search results. Reviews, comments, likes and tweets are the part of search results. To improve your social popularity you need to provide valuable content. Interact with your circle on regular basis. Ask for their reviews and feedback about your products and services. Try to fix the problems and issues that they have with your products and services.

Every online business wants to how their website is performing. It is equally important to know, “How are your competitors doing?” As a website owner you should know your current search engine ranking and your competitors’ ranking for target keywords. Identify your market share and your competitor’s market share. How did they obtain it? Try to identify their marketing and profit making techniques and you can implement the same to hit the competition.

There are lots of tools available online that helps you analyze competitive data. Here are some tools that will help you analyze your competitors:

The Google SERP

Google SERP is free, instant and easy. It gives you information about your direct competitors. It lets you know your website’s ranking and your competitor’s ranking based on target keywords.

SEMRush

SEMRush is a free, quick and easy to use tool. It lets you know your competitors’ rankings. As you type keywords and phrases in the search box you get the same results as you get in Google search results. You get results in an Excel sheet. It becomes easier to access and manage data on daily, weekly and monthly basis.

comScore

comScore is a paid tool. It easy to use tool and provides result instantly. It provides more subtle results than organic search. “The Search Planner- Term Destinations” reports let you know the websites with more organic traffic for target keywords and phrases. It is helpful in identifying your core competitors.

These tools help you know your competitors’ rankings for target keywords and phrases. You can find out the most profitable and suitable keywords for your business. Implement them in your website to increase traffic and conversion. Other popular online tools are Open Site Explorer, The Linking Root Domain and much more.

Keyword Position Monitoring Report Service (KPMRS.com) tool helps you monitor your website’s ranking on various search engines like Google, Yahoo!, Bing and Alexa. This tool will monitor website search engine ranking as well as evaluate competition. KPMRS tells your website’s ranking in SERPs instantly and easily.

KPMRS.com has great features. It helps client see results of their SEO activities directly on their websites. It checks website’s ranking directly and monitors internet marketing campaign. It also monitors competitors’ search engine rankings beside your website’s rankings for targeted keywords. It also helps you find out your website’s social media popularity. It checks backlinks and the total number of incoming links. For details, please visit www.kpmrs.com.