Every online business wants to how their website is performing. It is equally important to know, “How are your competitors doing?” As a website owner you should know your current search engine ranking and your competitors’ ranking for target keywords. Identify your market share and your competitor’s market share. How did they obtain it? Try to identify their marketing and profit making techniques and you can implement the same to hit the competition.

There are lots of tools available online that helps you analyze competitive data. Here are some tools that will help you analyze your competitors:

The Google SERP

Google SERP is free, instant and easy. It gives you information about your direct competitors. It lets you know your website’s ranking and your competitor’s ranking based on target keywords.

SEMRush

SEMRush is a free, quick and easy to use tool. It lets you know your competitors’ rankings. As you type keywords and phrases in the search box you get the same results as you get in Google search results. You get results in an Excel sheet. It becomes easier to access and manage data on daily, weekly and monthly basis.

comScore

comScore is a paid tool. It easy to use tool and provides result instantly. It provides more subtle results than organic search. “The Search Planner- Term Destinations” reports let you know the websites with more organic traffic for target keywords and phrases. It is helpful in identifying your core competitors.

These tools help you know your competitors’ rankings for target keywords and phrases. You can find out the most profitable and suitable keywords for your business. Implement them in your website to increase traffic and conversion. Other popular online tools are Open Site Explorer, The Linking Root Domain and much more.

Keyword Position Monitoring Report Service (KPMRS.com) tool helps you monitor your website’s ranking on various search engines like Google, Yahoo!, Bing and Alexa. This tool will monitor website search engine ranking as well as evaluate competition. KPMRS tells your website’s ranking in SERPs instantly and easily.

KPMRS.com has great features. It helps client see results of their SEO activities directly on their websites. It checks website’s ranking directly and monitors internet marketing campaign. It also monitors competitors’ search engine rankings beside your website’s rankings for targeted keywords. It also helps you find out your website’s social media popularity. It checks backlinks and the total number of incoming links. For details, please visit www.kpmrs.com.

To run a successful search engine optimization program, you need to constantly monitor your website’s performance and activities. It’s very important that you keep track of your competitor’s activities. We need to be updated as well as to the latest search engine algorithms. As SEO is integrated with social media, users’ comments and reviews play a big role in making or breaking your online reputation. People are free to comment on your products and services and a single mistake can spoil your online standing. Here are some free tools that will help you monitor your online status:

Google Alerts

With Google Alerts you can monitor what’s being said about you and your business on social media sites, blogs, and search engine results. Every time your name appears in news, blogs or comments you get email alerts from Google. It is one of most helpful tools to monitor track comments about you on the Internet.

Yahoo! Site Explorer

With Yahoo! Site Explorer you can explore all webpages indexed by Yahoo! Search engine. This helps you monitor external links to your blogs and website. If someone writes negative comments about your business, he’ll probably leave a link of your website. With Yahoo! Site Explorer you can monitor negative external links.

Technorati

Technorati is a well known search engine for blogs. You can easily monitor conversations of bloggers. If someone writes a negative comment on your blog, with Technorati you can monitor negative comments. All you need to do is, subscribe to Technorati and you can track negative comments about your blog posts.

Del.ic.ious

Del.ic.ious is a social bookmarking web service. It is helpful for sharing, storing and discovering web bookmarks. You can monitor your online reputation by your name, business and services that you offer using Del.ic.ious.

Twitter

Twitter is the most popular microblogging site where you get 140 characters to Tweet. With Twitter you can monitor what people are talking about you and your business.

Versionista

Versionista is helpful for the businesses that are facing troubles with their online status. It monitors specific webpages and sends email notifications about your most popular webpages.

SocialMention

socialMention is a social media search platform that collects comments and reviews from all over the world at one place. With SocialMention you can check what is being said about you and your business on social media sites.

SamePoint

With SamePoint you can monitor millions of comments and conversations on various social media sites. You can easily make out whether these comments and conversations are negative or positive.

KnowEm

With KnowEm you can protect your brand from social media identity stealing. You can monitor your username, brand name or personal name over 400 social media sites with KnowEm.

In today’s competitive market having an up and running website is not enough. You have to keep monitoring your digital presence and your competitors. It’s very important to know what users, businesses, and clients are talking about. What do they expect from you? With these tools you can monitor your online reputation and track your competitors.

Keyword Position Monitoring Report Services (KPMRS.com) is another tool  that helps you monitor your website’s ranking as well as your competitors’ ranking for target keywords. They provide quick and instant results. Other exciting features include, Rank checker widget, Social popularity tool, Website ranking tool, Backlinks tracker and much more. For details please visit www.kpmrs.com.