Marketers use content marketing as a mean of achieving a variety of business goals. This includes lead generation, direct sales, introducing specific brand and improving customer retention. Content marketing creates, optimizes and distributes different types of content to engage customers. For a successful content marketing you need to focus on the content part, not so […]

Keyword research is the most important step in search engine optimization process. Marketers put great efforts in turning their webpages for better ranking in search results, but that’s not enough. For this you need to go beyond simple search volumes and find profitable keywords that can provide you good return on investment (ROI). If the […]