How SEO Integrates Web Design?
Search engine optimization (SEO) works in multilateral arenas encompassing all the aspects needed in completing a website, be it coding, design, marketing or content. Without any of the above component, SEO would be incomplete. Web design refers to establishing how the user would see the website. It mostly involves aesthetically organizing all the content you have to offer. This process is vitally connected to SEO. How the website is presented has a huge impact on how it is ranked in search results. Here are some key components than create a relationship between SEO and Web design.
While placing content, a good layout ensures legibility, clarity and visibility. Correct placement of keyword in the content is very essential for improving search engine rankings. Placing of key phrases in the head term is very essential as it gives readers insight into what is the content. To make your website more approachable include long tail keywords which are more specific. In case of keyword spamming, there is a chance of it being rejected by Search Engine Rankings Page (SERP).
Navigation is key link that influences both website design as well as SEO. Placement of navigation links become an important part of design. While search engines crawl through these links, which helps in optimizing your position in search ranking. Thus you need to ensure that your navigation labels are both user as well as SEO friendly. On a general rule, the users should be able to reach on any given page in not more than two clicks.
URL’s and folder names
URL can be an integral in keyword placement. When a user sees the meta-data and URL on the search engine, it should be clear to him as to what page he would be going to. In case of flash or java scripts in the website, these should be put under appropriately labeled folders. This enhances your rankings as the search engine analyzes all URL’s before ranking you on the search results.
Images form a large part of searches done online. Thus placing of images that compliment the content is a good way to enhance design. But while placing images, one should always label it, preferably with your keywords to optimize rankings. The images should also have a caption that explains the image containing key phrases. This makes website look more structured and helps optimize search rankings.
Mass revolutions, PR disasters leading to resignation, corruption exposes and successful presidential campaign all have been possible due to social media. Also blogs can become a source to create back links that provide help in SEO activity. Integrating your website with other popular media can also help in overall goal of maintaining goodwill. This aspect needs to be worked while placing icons during designing. Thus social media provides opportunities and leverages that should be utilized to the most in promoting your website.