Pinterest is all about finding things you like and want. It also allows sharing those findings with your friends. Pinterest is like a home for you, when you’re looking for creative and useful ideas. It enables you a new form of link sharing, whether you want to show off your latest purchase, or help friends to find the best products and services.

Pinterest has become the third most popular social networking site in the US and can help you to encourage meaningful connections with your customers. Pinterest can be the best marketing tool for your business, but the question is how can you use it? The first and most important thing you need to know about Pinterest is, what it is all about. It offers you a great opportunity to build a free online product and service catalog. It is a content sharing site that enables you to pin images, videos and other things to your pin board.

Pinterest is an online scrapbook that enables you to create customized online bulletin, themes, boards or pin boards for popular categories according to your interest. These boards can include photographs, products, creative ads, and much more.

According to Google ad planner, a large percentage of users on Pinterest are women. Its demographic ratio says that from 80% to 20% users, 80% are female and 20% male. Pinterest users fall into three lifestyle segments:

Boomers & Boomerangs – This group includes adults and their grown-up children living under the same roof. They are contemporary consumers live in older houses. Most of the adults are in their 50s and early 60s while their teenagers are in their young 20s.

Babies & Bliss – This segment represent the premier’s lifestyle for large-families. Parents in this segment tend to be in their early 30s & 40s. Some key traits of Baby & Bliss include upscale large families, well educated, conservative views and interested in window shopping.

Families Matter Most – It is a fast growing segment. It consists of young middle-class families with active lifestyles. This group does not like window shopping. They are more interested to pin useful and practical things like easy recipes, kid’s friendly activity and healthy living.

The above information shared by Google ad planner may help you in knowing the user base on Pinterest. This will help you in accepting the fact that women are the core audience on Pinterest.

Pinterest’s interesting and creative features will help you to drive more traffic and selling more products. Pinterest is the best way to expand your reach. You can check if people like your product by simply going to pinterest.com/source/yourdomian.com to see the users pinning your photos. You can also see the repined or liked photo and even Pinterest follower’s comments.