Business-to-business (B2B) marketers have the tedious job of influencing the buyers. They must educate the smart potential buyers; ensure that influencers are knowledgeable about their products. They must convince people for choosing their products than that of the competitors. The best B2B marketers are successful because they start by building the brand. The best B2B […]

Attention LinkedIn fans! LinkedIn will be soon rolling out two new features for company pages, “Targeted Updates” and “Follower Statistics.” The professional networking site is expanding as it is now allowing companies to target key demographics. This feature will analyze the effectiveness of their marketing campaign. Targeted Updates will allow companies to target particular messages […]