• http://www.example.com (TYPE 1)
• http://example.com/(TYPE 2)
• http://www.example.com/index.html (TYPE 3)

These URLs may point to the same webpage and show same content but technically they all are different. Search engine crawlers consider them as all different URLs which means they all will compete with each other for their positions in SERP.

Think about a scenario where 100 websites have put your link on their home page. 30 of those sites are pointing to Type 1 URL. 25 are pointing to Type 2 URL. 45 are pointing to Type 3 URL.

Now they are all pointing to your home page but to different URLs. So you are losing a huge chunk of backlinks for 1 common page which you could have got if all 100 links were pointing to just one URL.

There is a very simple solution to fix this problem. Choose just one common URL (whichever you prefer) and forward all the other URLs to that one URL. Make sure you use 301 redirect to forward the URLs.

Using 301 redirects can greatly help in consolidating your website rankings

It is a very simple technique to make sure you do not loose any link juice in the SEO Campaign for your website. If you liked reading this article on the KPMRS Blog, make sure to subscribe to our feed!