Google ranks fifth for the keyword "Search Engine"

SEO in the earlier days
In earlier days people tried all means like keyword stuffing, doorway pages, hidden text, link farms etc, which are usually categorized as SEO’s Black Hat techniques. These techniques were widely popular among various internet marketing firms who used to implement them in order to push the site’s ranking on top of search engines. Now, search engine crawlers have not just become smarter, they’ve come a long way to become more intelligent that one can imagine. They are able to detect and block such websites which are being optimized using black hat techniques. You have to be very careful in choosing the right SEO company for your website for this particular reason.

Black Hat SEO is unpopular & heavily looked down upon by SE. Image by elliance.com

SEO in the present
It goes without saying that the time has changed. Now it is all about the content. Algorithms are used to rank the websites on search engines have changed dramatically. The smarter SEO firms have come to know the importance of natural content for the websites’ positions. So, instead of writing for the search engines, they are now writing for the real user which is what search engines like Google and Bing want. “Content is the king” has become the latest proverb in our English dictionaries.

In the coming days, we will talk in depth about the techniques are being employed by various internet marketing and SEO companies to optimize their site’s rankings on search engines. Stay tuned to our blog and don’t forget to check your own website’s ranks before you leave

Ciao!