Google is very spontaneous to differentiate the natural links from the modified links that could be due to spam or black hat technique. The links generated from a genuine popular site can be easily recognized and set apart from any unnatural links that are specially made to grab attention. The legitimate web links are only accepted for ranking process as the crawlers index the web pages.

Google and Bing accepted the fact that linking on social networking and webpage ranking are impacting each other directly, which was alleged by the companies dealing in SEOs worldwide. To get such an authentication from the biggies of this field is globally acclaimed significant step in World Wide Web.