Social media marketing has become a very popular strategy to hold the customers who have visited your business website. Through social media sites, you can continue to communicate with your customers who have left your website without making any acquisition. Your business website can encourage communication between the customers and your products by giving links to your social media sites on your website.

The main aim of social media marketing is to drive visitors to your website and to take them from conversation to conversion. There are many tools of social media which helps in marketing of your products.  Here are three basic tips that you can keep in mind while making your website social media friendly.

1. Check different publishing tools like Hootsuite and many others before using them as a publishing tool for your website. When you share your website through these tools, some of the website content seems off the page. So before choosing any publishing tool, try them and see how your website is looking while shared on social media sites.

1. Do not forget to label the “share” and “follow” button clearly. It is very important to have both the buttons in your website. Make sure you keep them clear at a visible place. You can put “share” buttons below your copy. You can put “follow” buttons in a fixed place throughout your website. You can label “follow us,” “like us,” and “friend” buttons.

1. Do not use icons that take your visitors off the page. This way you may not only lose your visitors but also distract them by opening pages. There are many icons available that you can use for following and sharing your content/website. These icons open in a new screen and disappear and your visitors will not leave your website.

Some websites make it difficult to share their content and information. It is relatively simple to make some changes to your company’s website by keeping above points in mind. These points will be helpful in making your website social media friendly. You can attract many customers and encourage them to follow you on different social media profiles.

If you want to build a successful business online and make profits, you should be careful of the following commonly made mistakes.

To much Multi-tasking

The moment you enter in the world of internet marketing you tend to implement all ways of marketing at once. Using multiple streams is good but you cannot expect that every program will give you opportunities to make money. The best way is to start with one program at a time that you feel can be more valuable and profitable.

Using common landing page

This is all about relevancy. Providing relevant web pages with information that users are looking for will always be helpful. For PPC advertisements, you need to provide relevant information to users to increased conversions. Users always look for specific information, they don’t want to dive into the whole website to look for a single piece of information. Try to provide more specific and relevant information.

Not updating website and its content

Users always look for updated and fresh content. Sometimes not updating your website can reduce your its visibility. Updating your website and its content is very important to attract more visitors and to engage existing customers. Users want to know about latest trends and new information to spend more time on your website.

Don’t have clear customer support and return policies

Sometimes websites don’t provide customer support and guarantee. You should provide all information regarding terms and conditions and return policies. Provide customer support information with phone numbers, name of concerned person, email address and physical address throughout your website. Users want to know about your company and how can they contact you in case they have any issues or complaints about your products.

Expecting results quickly

Sometimes you look for quick and easy ways to make money. You put a huge amount of money in different marketing strategies and end result is less than what you have spent. Your focus should be to build long term customer relationship to increase sales and profit. Some strategies may work well for others, but  may not be equally helpful for you. Optimizing the most profitable marketing methods for your campaign, is the most important step.

We at Galaxy Weblinks have a great team of experts that can help you in deciding the most profitable marketing method, and creating a campaign to fit your budgetary needs. Our program is comprised of SEO, SMM, PPC and much more. For details please visit our internet marketing section at http://www.galaxyweblinks.com/services/internet-marketing/.

Common mistakes to avoid while Internet Marketing

• Too much multi-tasking
• Using common landing page
• Not updating website and its content
• Don’t have clear customer support and return policies
• Expecting results quickly

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish.

Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two.

“Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,” said Shiv Singh, VP and Global Social Media Lead at Razorfish.

“Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.”
The question is now: How about you the small businesses and your social media activities?

More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer.

To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing.

You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement.

Be helpful and be valuable offer relevant content. This is the way how you as a small business can gain customer loyalty.

– Be the flame not the moth! –

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