YouTube is now used as an SEO keyword research tool for selecting optimum niches and keywords for different websites. The video hosting platform can now help you find important and relevant data about keywords and topics that you are not quite aware about in this online business industry. Well, in order to better understand the video tool and its new use as an SEO keyword research tool, let’s take up a small example.

Consider that you have just started up a new SEO contract for an eye specialist in UK. So, in order to start up your SEO campaign, you require performing a proper keyword research about the related niche for the better understanding of the niche market, its future opportunities, etc. This initial research is extremely essential as the entire SEO campaign and the website structure is dependent solely on this keyword analysis and research. As a webmaster, you are not quite aware about eye problems and the related treatments. However, with the guidance of your client, you are provided with some very basic knowledge about eye problems and its treatments. Hence, with this basic information, you use the Adwords keyword tool for “eye specialist” and try searching for its related keywords.

The keywords prompted by the Adwords tool, however fail to provide you a wider picture of the keyword and its future ROI. The keyword tool does not give you any idea about the other relevant keyword phrases, related services that your client may prefer, or the basic reasons that lead to eye problems. The keywords for these topics can however be obtained by your own research and not with the help of keyword tool. This is exactly where the video hosting platform, YouTube comes of great help in selecting the best keywords for your clients.

YouTube as a Keyword Tool

Unlike any other online software, YouTube is easily accessible to all its worldwide users. However, the most attractive feature about YouTube is that the Google system prompts all its users to give a small description about the topic or the video which the user is searching the web for. You can insert, relevant titles, tags, explanatory text, etc. which makes it easier for the system to search the particular video. As a result, this will allow you to find more valuable information about the topic, eye specialist in UK.

Searching “eye specialist” on the video hosting platform provided a minor 1,290 results along with a series of other most commonly used eye treatment methods. The result also offered other keywords such as, eye doctor (301,000 searches), laser eye surgery (368,000 searches), eye surgery (673,000 searches), etc.

As a layman in the field of eye therapies and treatments, finding terms like laser eye surgery was completely unexpected. As a result, searching for relevant keywords on YouTube became a very profitable service. Well, once you have finally scanned through the eye specialist videos, you can jot down the important terms and treatments that are related to the main target keyword, eye specialist. Once you have this list of related terms, you can then research them on Google Adwords tool for selecting the best keywords with less competition for your client website.

A proper analysis of these keywords and their relate terms can hence provide you the entire picture of the selected keywords, its services and relation with the other products. Applying these keywords into the client website can further help you to promote your client’s profession and services in the market. In simple words, YouTube has been proved as a very effectual SEO keyword research tool by all webmasters.

The White Hat SEO Tools include the website analysis tools, Keyword tools, website ranking tool, domain tools, backlink tools and the sitemap generator tools which are discussed below.

Analysis tools

The website analysis tools help you analyze the overall performance of your website by considering your traffic report, reference links, keywords used by the users to search your website, goal conversions, etc. These tools allow you to rethink about your SEO strategy and how you can enhance it further for better results.

• Google analytics: One of the most commonly used Google tools, Google analytics is a complete tool that offers you every bit of information about your website’s SEO strategies.
• Piwik: An all in one SEO tool, Piwik comprises of features that offer you complete details about your website. However, the main attraction of the tool is that it is available as a plugin that allows you to select any essential feature for your analysis, while also skipping a few others.

Keyword tools

Selecting appropriate, low competition but high CPC keywords for your website is one of the basic SEO strategies that help optimize your website. The white SEO tools that help you select the best keywords for your website include:

• Google Adwords: Another tool from Google’s tool bank, Adwords provides you with keywords suggestion, their CPC, competition on the web and the number of searches per month. These features help you select better and more valuable keywords for your website.
• Keyword density checker: This tool helps webmasters and all other SEO masters to achieve the right keyword density for their targeted keywords in their website content.
• PPC tools: PPC tools like Google Adwords, Facebook Ads, Yahoo Advertising, etc. check the competition for your targeted keywords while also giving you the idea about the number of clicks made within your PPC budget. This gives you the advantage of topping the SERPs thus boosting your online business.

Ranking tools

The ranking tools help you check the page rank of your website and the rankings of your website targeted keywords. This analysis further helps in planning your SEO strategies while also giving you URL rankings of your web pages.

• Page rank checker: The tool checks and tracks the ranking of your website and its pages on Google and Alexa.
• Rank Checker: With the rank checker tool into your kitty, you can now monitor your keyword rankings on all the three major search engines. This will further help you analyze your strategies and again optimize them for better ranks in the search engines.

Domain Tools

Every website on the web is mainly identified by its domain name. As a result, you should use domain tools that will help you check the domain age, its IP configuration, down time, loading time, etc. which will altogether help you enhance your domain authority which in return will further help you get better search engine rankings.

• Domain age tool: The domain tool displays the age of the website on internet and also allows you to check on how the website appeared in its initial stages. Older the domain, better it is for your website as the search engines already trust the genuineness of the domain.
• Domain stats: One of the most essential White hat tools, the Domain stats tool allows you to scan through the entire statistics of your website, as well as that of the competitor domains. This will help you learn about the strategies followed by your competitors on the basis of which you can optimize your SEO strategies for better results.
• Site 24 × 7: This tool analyzes your website at regular time intervals for its current online status. In case your site fails to load on the web, the tool will reply you through emails or sms about its failure.
• Pingdom Tools: One of the most essential domain tools, Pingdom helps you to learn about the loading time of your website including the full page HTML, images, videos, flash animations, etc. in the form of visual time bars. Hence, if your website takes longer time to load, Google may give you a penalty for your website’s loading time. Hence, you should consider resizing your webpage.

Backlink tools

Backlinks are one of the most commonly used SEO strategies that helps increase the traffic to your website while also boosting its search engine ranking. These tools will allow you to check your website’s backlinks, broken links, number of links directed to a particular URL and much more.

• Google webmaster tools: This tool provides you a detailed report about your website and its pages indexed on Google search engine. As a result, you can easily see the outcome of your SEO strategies and then plan the next steps for a better result.
• Backlink checker: Checking the total number of backlinks directed to your website is extremely essential requirements, especially when if you are looking ahead to analyzing the success of your link building structure.  The Backlink checker is a tool that gives you a detailed report of the quality and the number of backlinks that are pointing to your website. It displays the pagerank, anchor text, total number of outbound links on a page, the nofollow flag for the inbound links and much more.

Sitemap generator tools

Generate your website’s sitemap within seconds with the help of this exclusive sitemap generator tool. Sitemap is one of the most essential parts of a website which allows the search engine spiders to crawl into your website and its inner pages for their fast indexing.

• XML site map generator: The tool helps you create an instant XML sitemap for your website which can be easily submitted to Yahoo, Google, Bing, etc. The tool also allows you to create a simple text sitemap, ROR sitemap and an HTML sitemap for your website and its pages.
• RSS feed generator: Another magnificent tool, the RSS feed generator tool allows you to create the RSS Feeds for any website. You can also combine the multiple feeds and then publish it on your website.

The White Hat SEO tools hence, prove to be the ideal solution to your website’s online success. You can now, analyze your website and restructure its search engine optimization strategies with the best White Hat SEO tools.

Selecting the best and most suitable keywords for your website is extremely essential, especially if you want to attract good number of clients and customers to your website. As a result, the basic internet marketing step for your website’s success is to select the right keywords and phrases for your business depending on its offers and services. But, how does one select the most apt keywords for their website? Without a proper understanding of the entire system and requirements, it is extremely difficult to select the appropriate keywords.

Judging Your Keyword And Its Value In The Market

Keywords and keyword phrases commonly used by the users when typed into the various search engines get recorded through a number of ways. The information about these keywords is then retrieved easily by a series of keyword tools. However, in order to learn about the real value of these keywords, the traffic received by them, and more, it is necessary to follow a short analysis.

• Analyze your keyword yourself: Ask yourself a few basic questions about the keywords you selected for your website. For instance, ask if the selected keyword is related to your website’s services, if it will answer the basic requirements of your website and lure clients? Also ask, if these keywords can help you attract a good number of traffic to your website. Well, if the answers to these questions are right?
• Search the engines for your keywords and phrases: Once you have selected a particular keyword, lookout for search advertisements which keep running on the right side of the results and the top of the page. More number of advertisements means more value of the keywords.
• Try the Google Adwords or the Bing Adcenter campaigns for your keyword: In order to check the relevancy of the keyword, select “exact match” in Google Adwords. Now direct the traffic towards a particular page in your website and then keep a track of its traffic, conversion rate of more than 2 – 300 clicks.

Once you have all the required data about your selected keywords, you should easily be able to analyze the value of your opted keywords. For instance, in case your website ad successfully generates as many as 5000 impressions within the first 24 hours while also earning 100 unique visitors to your website with 3 users having converted their total profits of $300. In this case, it is possible that your 500 impressions can generate about 30-40% CTR for the first ranking. This further implies as much as 1500-2000 daily visits worth $3 and as much as $1.75 million per year.

Keyword Tools:

Analyzing your keywords is now a lot easier with the help of a wide range of keyword tools which includes, Adword’s Keyword Estimator, Google Insight For Search, Google Trends Keyword Demand Prediction, Microsoft Adcenter Keyword Forecasting And Wordtracker’s Free Basic Keyword Demand.

With the help of these highly valued keywords and a combination of other factors can altogether help you to optimize the ranking and traffic on your website.

In last few weeks, KPMRS has started monitoring search engine rankings for following countries’ data centers as well -

• Australia
• Brazil
• France
• India
• Italy

These are the countries from where we have maximum members and requests. You can drop a mail to us if you want to see the data center of your country added to our service. Once we reach the minimum threshold of requests, we will add it as well.

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The Website Discovery tool is expressly built to fit the solution of a common SEO problem – Tracking of NEW keywords or your non-targeted keywords. Let’s suppose you launch a new website. After say, 4 months, it starts receiving some traffic from search engines for multiple keywords, say 100 visits from 35 different keywords daily. At this point, there is no way for you to find out if your website was discovered for any new keyword, unless you download your keywords and check manually. This tool will just do the job automatically, save you time and ultimately, make your life easy.

This tool requires you to install Google Analytics Tracking on your website. To use the tool, just authorize KPMRS to integrate with your Analytics account (your username and password will not be shared with KPMRS). And Voila! You’re all set. You can now analyze the rate of growth of web traffic and differentiate the new keywords used in searches around the globe automatically!

We, at KPMRS Labs, hope that our constant research into Online consumer behavior and successful SEO practices will continue delivering result oriented tools such as this one. If you want to stay aware of other such innovations by KPMRS, don’t forget to subscribe to our blog feed!

KPMRS gives visual and graphical reports of Search Engine rankings

But in the end, you still have to manually look into each search engine and try to find where does your website rank for your targetted keywords. This is where we want to help you with our website ranking and keyword monitoring service. It is as simple as it looks. You submit your website and give us your keywords.

We will give you your exact rankings on all the major search engines top 500 results. Not only that, we will monitor your rankings over the time and send you email notifications whenever there is a change so you know how your website is behaving on search engines for a different set of keywords.

We believe KPMRS is one of the coolest SEO tools on the web and you will just love it! If you like this post, don’t forget to subscribe to our feed here.