Keyword stemming may not be one of the most popular techniques for SEO but it is (quiet) quite an effective way to yield results and generate more hits from the search engine traffic.

It is a simple technique of generating several new words from a single keyword. In other words,  Keyword stemming is an art of modifying or extending a popular/targeted keyword, for e.g.  “game”, by:

• Making it plural – games.
• Adding Prefix and Suffix  - pre-game, post-game.
• Adding new words to either side of the keyword – best game, football game, war games, game zone.
• Adding other modifiers – gaming, gamer and many more.

In fact, people won’t really use the same word all the time to search – the word “game” will usually transform depending on how they use it. Hence, it makes sense to expand the scope of the keyword.  In other words, this technique is to use those relevant keywords that are not being used or used less by your competitors, yet frequently used by searchers!

Why should we use Keyword Stemming?

A wide range of stemmed keywords not only gives the webmaster more freedom to write content but also avoids keyword stuffing and repetitions that might get the website blacklisted by search engines. If we try and include all the keyword stems, we can definitely secure quick rankings for specific keywords resulting in instant traffic; and gradually, we can secure the rankings for generic keywords.

Keyword stemming is now considered to be a popular and a logical strategy for gaining ranks in all major search engines. So, do not underestimate its power! It’s a really simple technique, but one that can do much for your website’s SEO.

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Following are the Best Practices for how to use your keywords-

Worst Practices:

1. Misspellings – Spelling mistakes do not make a good impression. If you know your target keywords have popular misspellings, you might want to optimize them and they can get you more traffic.  But it’s better if you do not misspell. However,  if you want popular misspellings, do them in Meta Tags.
2. Dilution – Excessive unrelated keyword optimization will affect performance of all keywords. Yes! even the major ones will be lost.
3. Stuffing – Keyword density of more than 10% is keyword stuffing and puts you at risk by to get banned by Search Engines.

Thus, a well deployed Keyword helps in bringing qualified traffic to your site leading to higher sales, by being focused and targeting specific search terms.  We hope you like our posts. Do not forget to subscribe to our feed in order to stay updated with our stories & news in SEO World.