Keywords are also helpful in writing search engine friendly content. Keywords should match with search queries to be found in the search results. Here are some tips to select keywords for your website and search engine optimization process:

Select long tail keywords

Long tail keywords may not be used as frequently as single keyword or short keywords. Long tail keywords often don’t attract the amount of traffic you expect. Long tail keywords work great at attracting quality traffic to your website and you get visitors who are interested in making acquisitions from your site. Often searchers use long tail keywords to search specific products and services. Visitors who have reached you through long tail keywords are more likely be making purchases on your website. Make sure you have optimized long tail keywords relevant to your business.

Select custom keywords

You may get a list of keywords out of your keyword research process. If you try to select custom keywords within your industry niche, it will be helpful in creating your own identity in your niche. Custom keywords will help you represent your brand in the market. Custom keywords can be effective in bringing you quality results and you can stick with them for a long time.

Implement the most popular keywords in your industry

Every industry has some specific target keywords that should be implemented in your content. You cannot miss them as they reflect your industry. These keywords can be low search volume, but if you ignore them you may fail to be an authorized company. No matter searchers are using these industry specific keywords or not, but you must have these keywords implemented in your web content.

Be watchful with your analytics

Your website’s analytics provides the most valuable information to improve your online performance. You can view a web page from search engines’ perspective and find out what keywords searchers are using to reach you. With analytics you can get the important missing keywords that you should have in your web content. You can also replace the keywords that not are bringing you profit with the most profitable ones.

Keep testing

With PPC ads you get results instantly. You can test your target keywords with PPC ads. PPC ads are the best way to get the high search volume keywords. It is also helpful in testing new keywords for your content. If these keywords are generating leads, you can implement them in your website to improve traffic and profit.

Knowing searcher’s intent and search behavior will help you implement target keywords in your web content. If you are running a local business, you can implement the most popular local keywords in your website to be found in search results.

Keyword Position Monitoring Report Services (KPMRS.com) checks your website’s current ranking for target keywords on Google, Yahoo! and Bing instantly. You get email alerts whenever your website’s ranking changes. For details please visit us at http://www.kpmrs.com/.

Set objectives

Setting objectives is the foundation your PPC program. You need to have clear, defined and assessable objectives to run a successful campaign. Before you start PPC program spend time to set goals and objectives to start the campaign. For instance, do you want to drive more traffic, generate leads, conversions or anything else? What do you expect your PPC program to achieve, has to be very clear before you begin.

Keywords

So many things have been said about keyword research, but still some internet marketers skip this important step. Try out different types of keywords that match user’s intent. Some internet marketers don’t understand how important is it to match user’s intent and this may cause failure to your campaign. Your PPC ad should match up with search queries.

You can also try out negative keywords. These keywords will help you accomplish the future prospects of your advertisement. It decreases cost per click and increases return on investment.

Writing PPC ad

No matter how many other businesses are using the same keywords, as long as you are presenting a well-written ad, your PPC ad will stand out. It should have a unique selling idea. For instance you can add, “Buy our products and you get a bonus.”

Don’t forget to include call to action in your ad element. Your ad must have call to action words like “buy now”, “order now”, “visit” and “read”.

Landing page

When a user clicks on your PPC ad, a landing page appears. Landing page is an extension of your PPC ad. It must be relevant to your ad, users should feel connected. Provide them specific web pages instead of your website’s homepage. Users don’t want to dig too deep to look for information. Include necessary call to action in landing page. Remind users why they have come to visit your website.

Monitor

Monitoring your PPC campaign is the most important factor to measure success. Make sure you are getting high conversion rate and return on investment. If your ROI is less than what you have invested then you need to re-examine the whole campaign to find out what is not working. A conversion tracking system will help you know how many conversions you have in a day or week or a month.

A well written and well planned pay per click campaign can be a turning point in your business. You can get a huge response through an effective PPC ad. Implement accurate keywords and include a call to action in your ad that encourages visitors to click.

At Galaxy Weblinks we provide PPC campaigns. Our pay per click program is aimed at delivering the maximum ROI for your PPC expenditures with an eye on high conversions, higher Click Thru Ratio (CTR) and lower cost of customer acquisition. For details please visit us at http://www.galaxyweblinks.com/services/internet-marketing/pay-per-click-campaigns/.

When keyword search fails to bring the desired results, you can change the slow traffic scenario with other optimization methods like blogging, email, social media, content marketing, public relations and more.

Proxy terms: There are many website brands or products that cannot be directly optimized, but indirect marketing is possible. Keyword targeted using the terms similar or related to the existing merchandise. Keywords that can be substituted for the product in question improve traffic to a level.

For example take china clay decorative has no competition but when fused with term antiques, it gains more searchablity.

If the company has an efficiently functioning website, why would they come to you? When you write articles and blogs related to the more popular keywords that are distantly related to your company keyword the substitution can bring some attention.

Comparative: There are brands and products which has no relative terms or search keyword. Query that is more familiar can be used to give the results page. The term spa jet may not have many hits but when used with aromatherapy treatment or skin enhancing spa treatment can change the scenario completely. Applying these ideas to your day to day business can be bit tricky but bound to give results.

It may not be suitable for all terms but popularity can be raised with the use of right keywords.

Client focus is primary: There are multiple brands and sites that are not comparable with other products. Demographic advertising comes into picture when there is no direct path to generate organic traffic. Advertisements that have demographics can lure the audiences that have slight interest in the product, but regular promotions miss them out due to factors like gender, age, personal traits and income factors. SEO is no less effective and you can conquer the market with some strategic steps.

Find out all about your audience to be targeted. The queries regularly searched by your target are also important. When we know sports are the regular part of a specific group of clients, you can come up with a blog or discussion forum featuring the main search fused with your relevant topics based advertisements. The brand can be portrayed as essential part of sport like a timer or protein supplement for interested customers to see and gradually visit.

We regularly relate content and sell them to potential customers. SEO and user based knowledge can take your website to heights of popularity with organic traffic.

Branding: The days without computers took years or even decades for a brand to build reputation in the market. The tactic of creating curiosity in the minds of customers works far better than we have explored. With frequent advertising, contests, campaigns and sponsorship big industries have achieved success. Building brand is not so popular in the current market as optimization and advertising.

You can use the potential of popular and existing toppers of the sales chart and direct success towards your site. With viral videos, ads and contests you can get the users to search the related content and come across your product and brand online.

Marketing and optimization are two separate entities but they can be linked to each other and used. Low keyword popularity is not the end of your website. There are many applications of the web that must be utilized to the optimum level for getting large number of customers.

Rack your brains and be a bit inventive to get more organic traffic as you strive to optimize your website.

YouTube is now used as an SEO keyword research tool for selecting optimum niches and keywords for different websites. The video hosting platform can now help you find important and relevant data about keywords and topics that you are not quite aware about in this online business industry. Well, in order to better understand the video tool and its new use as an SEO keyword research tool, let’s take up a small example.

Consider that you have just started up a new SEO contract for an eye specialist in UK. So, in order to start up your SEO campaign, you require performing a proper keyword research about the related niche for the better understanding of the niche market, its future opportunities, etc. This initial research is extremely essential as the entire SEO campaign and the website structure is dependent solely on this keyword analysis and research. As a webmaster, you are not quite aware about eye problems and the related treatments. However, with the guidance of your client, you are provided with some very basic knowledge about eye problems and its treatments. Hence, with this basic information, you use the Adwords keyword tool for “eye specialist” and try searching for its related keywords.

The keywords prompted by the Adwords tool, however fail to provide you a wider picture of the keyword and its future ROI. The keyword tool does not give you any idea about the other relevant keyword phrases, related services that your client may prefer, or the basic reasons that lead to eye problems. The keywords for these topics can however be obtained by your own research and not with the help of keyword tool. This is exactly where the video hosting platform, YouTube comes of great help in selecting the best keywords for your clients.

YouTube as a Keyword Tool

Unlike any other online software, YouTube is easily accessible to all its worldwide users. However, the most attractive feature about YouTube is that the Google system prompts all its users to give a small description about the topic or the video which the user is searching the web for. You can insert, relevant titles, tags, explanatory text, etc. which makes it easier for the system to search the particular video. As a result, this will allow you to find more valuable information about the topic, eye specialist in UK.

Searching “eye specialist” on the video hosting platform provided a minor 1,290 results along with a series of other most commonly used eye treatment methods. The result also offered other keywords such as, eye doctor (301,000 searches), laser eye surgery (368,000 searches), eye surgery (673,000 searches), etc.

As a layman in the field of eye therapies and treatments, finding terms like laser eye surgery was completely unexpected. As a result, searching for relevant keywords on YouTube became a very profitable service. Well, once you have finally scanned through the eye specialist videos, you can jot down the important terms and treatments that are related to the main target keyword, eye specialist. Once you have this list of related terms, you can then research them on Google Adwords tool for selecting the best keywords with less competition for your client website.

A proper analysis of these keywords and their relate terms can hence provide you the entire picture of the selected keywords, its services and relation with the other products. Applying these keywords into the client website can further help you to promote your client’s profession and services in the market. In simple words, YouTube has been proved as a very effectual SEO keyword research tool by all webmasters.

“Where and how do I start my SEO Campaign from?”

We thought it would be a very good topic for our blog post & should help all our readers.

A couple of points to note before we start -

• We are assuming that you already have the domain name because finding a good domain name would be a separate topic of blog.
• This list is far from complete because there are still several other factors that affect your website position.

So, here are some of the most important steps that you can yourself take care of before going to any SEO company to manage your search engine marketing campaign.

1. Find your targeted keyword

The first and most important step is to determine what are the most important keywords for which you want your website to appear on search engines? You know your business more than anyone else. You know your target audience. So find out 10 phrases which you think that your prospective customers will search for.

It is much more complicated than it sounds. We just wrote about a simple tip on keyword research that a beginner should always do.

2. Set the title of your website pages right

After you have decided on your keywords, the next step is to set them up properly. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website. Your homepage’s title should contain your targeted keyword. All the other pages of your website should have title related to the content of that respective page. For e.g., the title of the registration page should be “Registration”. Keep in mind that you are not promoting your “registration” page. The idea is to “set things right”.

3. Set up meta keywords and description

Though Google has said they do not read meta tags content but we still advise to put your targeted keywords in <meta name=”keywords”/> field and one line description of your website in <meta name=”description”/> field in your header tags. Many other search engines will still read them and Google won’t give you negative marks for that.

4. Unique content for the home page

Your website’s homepage should have a unique content describing your business. This introductory text should have the phrases that are in the title of the page. Experts say that you should use your targeted keyword 2-3 times in every 200 words so as to not get caught up for keyword stuffing. If possible, put your local business address and phone number on home page & contact us page to get noticed on “local business results” on Google.

5. Business Blog

Google loves to blog and so does the other search engines around. Having a business blog pays – and this is something you should always remember. Whatever business you have, you must write 1-2 blogs every week about your business. The articles can be about an industry news, a website update, a new recruit in your company – anything that relates in some way or the other to your business. It would be an icing on the cake, if you put these blogs on the homepage, just like what we have on KPMRS.

We recommend using wordpress because they are easy to set up and the come up with various SEO Plugins that help in optimizing your blog for search engine rankings.

6. Install traffic analyzer

Once your website is up, you would definitely want to monitor your traffic. Any analytics software will show you how many visitors come to your website daily, where are they coming from and which keywords do they use on search engines to get on to your website. These are the most important metrics.

We suggest using Google Analytics for 2 reasons -

1. It is free & provides everything you would want.
2. Our website discovery tool works very well with Google analytics to help you find the new keywords that bring you traffic. Read more about it on our previous blog post here.

7. Monitor your website rankings

• Of course you are just starting your campaign. You might not be in top 100 on Google but sooner or later if you do the right things at the right time, you will find yourself in top 10 for that elite group of your targeted keywords. We, at KPMRS, offer this service for free. You can register your website with your targeted keywords and we will monitor your rankings on daily basis. You can be rest assure to get notified by email as soon as your rank has changed for Google, Yahoo or Bing. This will even help you track the work done by whichever SEO company you have chosen for your campaign.

8. Setup business profiles on social media websites

Twitter, Facebook, Digg, Delicious are some of the buzz words today in social media industry. Setting up your business profile on these & similar websites are must for a starter. Maintaining & optimizing them is again a different topic of discussion about which we will soon post here.

We hope that you found this list as a good starting point to help you in setting up your SEO Campaign. We also advise our clients to educate themselves by spending 30 minutes daily in reading latest news in the SEO world. You may not be professionals but you sure don’t want to appear dumb when you talk to a SEO Company. Official blogs of Google, Bing, & Yahoo are good starting point but there are hundreds of freelance bloggers that can provide really valuable information as well. A few ones that we love

• http://www.dailyseoblog.com
• http://www.seo-theory.com
• http://www.seomoz.org
• http://www.webmasterworld.com (Highly Recommended)

Well, we have finished our part. Time for you now to add more points which you think would be useful for a beginner in the SEO world. If you like reading this post on the KPMRS Blog, do subscribe to our feed!

Google says that it disregards the meta keyword tags in SE Rankings. Image Courtesy: wipeout44.com

So, is there a need to keep the “meta keywords” tag or should we start removing them? Einstein had famously said “A little knowledge is a dangerous thing. So is a lot!”

Lets see what bing has to say about “meta” tag on their webmaster blog? Rick DeJarnette from the Bing Webmaster Center Team writes

The <meta> tag’s keyword attribute is not the page rank panacea it once was back in the prehistoric days of Internet search. It was abused far too much and lost most of its cachet. But there’s no need to ignore the tag. Take advantage of all legitimate opportunities to score keyword credit, even when the payoff is relatively low. Fill in this tag’s text with relevant keywords and phrases that describe that page’s content.

When creating keyword text, remember the following:

• Choose words that may be secondary keyword terms (save the primary keywords for use in the <title> and <meta> description tags), and even include a few, commonly seen typographical errors of primary keywords, just for good measure.
• Limit your keyword and key phrase text, separated by commas, to no more than 874 characters.
• Don’t repeat a keyword more than 4 times among the keywords and phrases in the listl

That leaves us in a fix. Google Vs Bing. Who should we go with?

Google, which has more than 65% of market share in the search industry.

OR

Bing, which was  recently reported as fastest growing search engine.

My personal opinion would be that you should keep meta keywords tag and populate a couple of your most targeted keywords while making sure that you DO NOT overstuff it. This means you are adding not more than 100 bytes of data in your web page which  will take less than few milliseconds to load. Plus Google never said that this will have negative impact so there is no harm. And since they left it open that their policies may change in future which means, if they do, you do not have to start filling in again. You will be already prepared. And at the same time, you are following the guidelines by Bing and making sure that your web page is optimized for that as well.

What do you think about this particular paradox? Share your thoughts with us. If you liked reading this post, do bookmark us and subscribe to our feed!