Google is very spontaneous to differentiate the natural links from the modified links that could be due to spam or black hat technique. The links generated from a genuine popular site can be easily recognized and set apart from any unnatural links that are specially made to grab attention. The legitimate web links are only accepted for ranking process as the crawlers index the web pages.

In an era of new inventions on the web, the search engine market has been reined by Google ever since its launch. As compared to the other search engines, Google owns as much as 65% of the market share thus enjoying a monopoly in the search engine business. However, with the forthcoming release of Blekko, […]