You can entice your customers and clients once with the perfect website design, most soothing color schemes, graphics, navigation patterns, layout and other classy features. But, in order to attract them to your website again, you need to have a much stronger reason. Good web content is your choice especially if you want huge traffic to your website and wish to enhance your web identity. Web directories usually approve your website only because of its quality content. As a result, website content is considered as the King. Moreover, the Search engine crawlers always love unique web content and index them soon on their search engines. This hence makes your website appear on the initial pages of their search result pages which thus provides your website a greater exposure.

Good quality unique web content always lures the visitors and brings them back to the website time and again. Although, you should make sure that your web content is of keen interest for the readers and provides them with the best information. This will make the readers share your website with their friends and families, thus indirectly promoting your website and business. Another possibility of adding good quality content to your website is that your readers or competitors may possibly want to add the content to their websites or give a back links to your website. This will easily help you to indirectly promote your website and business. As a result, good website content can be called as the linchpin for the SEO Success of your business.

“Where and how do I start my SEO Campaign from?”

We thought it would be a very good topic for our blog post & should help all our readers.

A couple of points to note before we start -

• We are assuming that you already have the domain name because finding a good domain name would be a separate topic of blog.
• This list is far from complete because there are still several other factors that affect your website position.

So, here are some of the most important steps that you can yourself take care of before going to any SEO company to manage your search engine marketing campaign.

1. Find your targeted keyword

The first and most important step is to determine what are the most important keywords for which you want your website to appear on search engines? You know your business more than anyone else. You know your target audience. So find out 10 phrases which you think that your prospective customers will search for.

It is much more complicated than it sounds. We just wrote about a simple tip on keyword research that a beginner should always do.

2. Set the title of your website pages right

After you have decided on your keywords, the next step is to set them up properly. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website. Your homepage’s title should contain your targeted keyword. All the other pages of your website should have title related to the content of that respective page. For e.g., the title of the registration page should be “Registration”. Keep in mind that you are not promoting your “registration” page. The idea is to “set things right”.

3. Set up meta keywords and description

Though Google has said they do not read meta tags content but we still advise to put your targeted keywords in <meta name=”keywords”/> field and one line description of your website in <meta name=”description”/> field in your header tags. Many other search engines will still read them and Google won’t give you negative marks for that.

4. Unique content for the home page

Your website’s homepage should have a unique content describing your business. This introductory text should have the phrases that are in the title of the page. Experts say that you should use your targeted keyword 2-3 times in every 200 words so as to not get caught up for keyword stuffing. If possible, put your local business address and phone number on home page & contact us page to get noticed on “local business results” on Google.

5. Business Blog

Google loves to blog and so does the other search engines around. Having a business blog pays – and this is something you should always remember. Whatever business you have, you must write 1-2 blogs every week about your business. The articles can be about an industry news, a website update, a new recruit in your company – anything that relates in some way or the other to your business. It would be an icing on the cake, if you put these blogs on the homepage, just like what we have on KPMRS.

We recommend using wordpress because they are easy to set up and the come up with various SEO Plugins that help in optimizing your blog for search engine rankings.

6. Install traffic analyzer

Once your website is up, you would definitely want to monitor your traffic. Any analytics software will show you how many visitors come to your website daily, where are they coming from and which keywords do they use on search engines to get on to your website. These are the most important metrics.

We suggest using Google Analytics for 2 reasons -

1. It is free & provides everything you would want.
2. Our website discovery tool works very well with Google analytics to help you find the new keywords that bring you traffic. Read more about it on our previous blog post here.

7. Monitor your website rankings

• Of course you are just starting your campaign. You might not be in top 100 on Google but sooner or later if you do the right things at the right time, you will find yourself in top 10 for that elite group of your targeted keywords. We, at KPMRS, offer this service for free. You can register your website with your targeted keywords and we will monitor your rankings on daily basis. You can be rest assure to get notified by email as soon as your rank has changed for Google, Yahoo or Bing. This will even help you track the work done by whichever SEO company you have chosen for your campaign.

8. Setup business profiles on social media websites

Twitter, Facebook, Digg, Delicious are some of the buzz words today in social media industry. Setting up your business profile on these & similar websites are must for a starter. Maintaining & optimizing them is again a different topic of discussion about which we will soon post here.

We hope that you found this list as a good starting point to help you in setting up your SEO Campaign. We also advise our clients to educate themselves by spending 30 minutes daily in reading latest news in the SEO world. You may not be professionals but you sure don’t want to appear dumb when you talk to a SEO Company. Official blogs of Google, Bing, & Yahoo are good starting point but there are hundreds of freelance bloggers that can provide really valuable information as well. A few ones that we love

• http://www.dailyseoblog.com
• http://www.seo-theory.com
• http://www.seomoz.org
• http://www.webmasterworld.com (Highly Recommended)

Well, we have finished our part. Time for you now to add more points which you think would be useful for a beginner in the SEO world. If you like reading this post on the KPMRS Blog, do subscribe to our feed!

Since our last update, we have a news about the KPMRS iPhone app that we just cannot keep to ourselves. So we’ll go ahead and share it with you!

The KPMRS iPhone App is now available for sale

Ever since KPMRS was envisioned, we have sought to create more and more features around this concept. In other words, we have thought more and more about you, our Users, and what you would want and expect from KPMRS. And after months of haggling, in our struggle to please our users, we finally have the approval from Apple to officially launch the KPMRS iPhone App! If you’re wondering, yes, getting that approval from Apple for your own App is a tough job!

The KPMRS iPhone App allows to you check your website rankings for the keywords of your choice, on three Search Engines – Google, Yahoo and Bing, all on your iPhone! You can check out the official iPhone Launch Pad on KPMRS.com. Don’t forget to catch a How it works video here. Or you can just buy it from the Apple iTunes store by clicking on the button below

click here to buy the KPMRS iPhone App

And as always, we promise to continue adding more features to the iPhone app, so you, our users, can stay as happy as always. If you liked this post, don’t forget to subscribe to our feed!

Google ranks fifth for the keyword "Search Engine"

SEO in the earlier days
In earlier days people tried all means like keyword stuffing, doorway pages, hidden text, link farms etc, which are usually categorized as SEO’s Black Hat techniques. These techniques were widely popular among various internet marketing firms who used to implement them in order to push the site’s ranking on top of search engines. Now, search engine crawlers have not just become smarter, they’ve come a long way to become more intelligent that one can imagine. They are able to detect and block such websites which are being optimized using black hat techniques. You have to be very careful in choosing the right SEO company for your website for this particular reason.

Black Hat SEO is unpopular & heavily looked down upon by SE. Image by elliance.com

SEO in the present
It goes without saying that the time has changed. Now it is all about the content. Algorithms are used to rank the websites on search engines have changed dramatically. The smarter SEO firms have come to know the importance of natural content for the websites’ positions. So, instead of writing for the search engines, they are now writing for the real user which is what search engines like Google and Bing want. “Content is the king” has become the latest proverb in our English dictionaries.

In the coming days, we will talk in depth about the techniques are being employed by various internet marketing and SEO companies to optimize their site’s rankings on search engines. Stay tuned to our blog and don’t forget to check your own website’s ranks before you leave

Ciao!

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish.

Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two.

“Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,” said Shiv Singh, VP and Global Social Media Lead at Razorfish.

“Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.”
The question is now: How about you the small businesses and your social media activities?

More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer.

To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing.

You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement.

Be helpful and be valuable offer relevant content. This is the way how you as a small business can gain customer loyalty.

– Be the flame not the moth! –

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