Social media today is the next level for marketing be it Facebook, linkdein, twitter or MySpace. So how does these social networking websites fold into your marketing strategy? Social media not only helps you create positive brand image, but also to improve search engine ranking. This happens as social media pages create quality backlinks to your website enhancing your rankings.

Here are some simple tips that could help you in lead generation through socializing.

Devote time in socializing

Make sure you devote considerable time in socializing on a regular basis. The more frequent and upbeat you are the better. It could be building new contacts, connecting to blogs, joining group closely related to your field of work.

Set a daily goal

Link building in itself is a continuous process, so it needs daily attention. Even if you are busy, make sure you spend some fixed amount of time with a fixed goal in mind.  Doesn’t matter if the goal is making one new contact a day!

Project other person’s interest first

Politeness and chivalry always leave a good impression. So while making new contacts don’t seem desperate, like door to door salesman. Always project other person’s interest first. Also be very personal while talking to the other person.

Exchanging links

Once you are in company of other intellectuals, exchange of ideas and reciprocal linking happens, especially on blogs. Although reciprocal links do not carry much worth in search engine rankings, they are important for building of goodwill.

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• Determine the keyword for which you want your site to rank high for. Often there is a tough competition for keywords/phrase that can be termed as “common”. So you have to choose the phrase which is in demand but with less competition. It is always better to select specific words as keywords in place of general words. For example, if you are talking about parenting be specific like “parenting teenagers” or “parental infants”.
• Get effective back links: Write a few articles which are related to your site and submit them to different article directories and leave a link to your site in the block available at the bottom. When your article is accepted by those directories, you get an effective back link to your site. The articles which you write must be related to the keywords which you want your site to rank in the top list.
• Active participation in forums: Actively participate in the forums which are related to your keywords and the site. Along with giving comments and leads in those forums you can leave a link to your site.The more active the forum is ,the more possibility of your site to reach the top list.
• Social bookmarking: Social bookmark sites are all the rage and while with most of them the links do not count because they are a no-follow, there are several sites that a link from does count. Some of the sites which are good enough are Linkedin, facebook, Digg, delicious, reditt and stumbleupon.
  

  Social Bookmarking websites increase your chances of ranking high on search engines

• Exchange links with a website with a PageRank of 7 or more: Find a website which is related to your site or keyword and try to exchange links with the site. This will help you get to the top list of search engines.
• Avoid using the Google Submission form: Even though the google says you can submit your website or the page you want to be indexed to their site directly, never do this as it will often take more time before your site is indexed. The same is the case with other search engines submission forms. So avoid using this process.

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